Family emblem : Logo design
I had designed a logo for @gspier’s firm earlier and some packaging for chocolates. I wasn’t writing case studies those days so there’s no case study for the Aquamarine Capital…
asidebrands
261 posts
About Naina Redhu
Naina Redhu is a professional photographer. Her career, spanning 15 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina started her blog 15 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well. "The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 6th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country. For those who are not located in / around NCR and are hence unable to attend Naina's workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.
Logo design : GE Women’s Network
[ This is an old project from 2010 that I never got around to blogging about. ] Genpact corporate communications got in touch with me – they were looking to…
Psychedelic Tiger : Logo Design Engagement
This is one of the most fun branding assignments I have been part of. And the client contacted me via Twitter. A friend of mine @dhruvbhutani mentioned that one of…
The New Rules of Online Brand Building #WorkshopsByNaina
Flipkart : Logo design engagement
In December 2010, Flipkart got in touch with me for a logo re-design assignment and I was thrilled that one of my favorite Indian e-commerce companies would like to work…
Amrutanjan logo re-design & re-branding critique
Amrutanjan is an Indian healthcare company and are considered pioneers of pain and congestion management – since 1893. Their TV ads with catchy, simple jingles of “It’s gone!” enthralled me…
Diwali 2011 Wallpaper design
Here’s a desktop and mobile phone wallpaper for your personal computers, your Android devices and your iPhones. Happy Diwali! Diwali wallpaper : 640 x 960 for your iPhone 4 Diwali…
PHOTOGRAPHY CLIENTS
Logo design engagement : HDFC RED
This branding engagement was carried out way back in February 2010. It is going to be a long case study. I bank with HDFC and when they got in touch…
Logo design engagement : Sigante
The brand naming engagement, which resulted in “Sigante” is detailed here. Following is how the logo evolved. [ Having named the brand, the business element of real-estate had to be…
The new / old business cards
I completely forgot to show off my business cards! This is taking-off from the personal calling cards post I had done earlier. The letterpress company is @themandatepress with their website…
Brand naming engagement : Sigante
This brand naming engagement was for a real-estate client. The business was identified as “The brand’s business is to provide world class consolidated real estate services under one umbrella to…
#EyesForStreetStyle
Brand naming, Logo and Landing page design : Dokito
I’ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words…
Utplava : Logo Design : Case Study
Evolution of the latest complete logo design project for the Utplava brand for Shefaly Yogendra. I’d worked earlier with Shefaly for developing a logo for another brand, Metacognita. Shefaly has…
#TheNainaRedhuExperience Podcast
- The Gift of Perspective : Have To Do vs. Get To Do #TNRE Episode 100 #TheNainaRedhuExperienceTrigger warning : I'm talking about the shift in perspective I was gifted when a friend of mine passed away. Grief, loss & a different way of looking at things. Dedicated to Bargoti.
- 99 #TNRE : Hashtags in 2019 #TheNainaRedhuExperienceFor the hashtag episode from 2 years ago, listen to episode no. 61. Not much has changed in terms of usage & relevance but there's a frenzy in confusion around hashtags. Are they effective? What's your goal? What are you trying to achieve? Hashtags are a tool to use, not a game that you need […]
- 98 #TNRE : Do You Need Engagement on Instagram? #TheNainaRedhuExperienceWhat is engagement anyway? When anyone can buy comments, likes, video views, etc., what is the value of this "engagement"? Why are you even ON Instagram in the first place?
- 97 #TNRE : Introductions Are In Order : Who Is Naina?About to hit 100 episodes on my podcast, some of you are new & I need to consolidate who I am too! So hi! Listen to me talk about who I am, what I do, how I got here, briefly.
- 96 #TNRE : At #AdobeMax 2019 & other thoughts about creativityBack at Adobe Max for the second time. Recording & posting from Los Angeles. What's Adobe Max, what I was doing here & what's next!
CreativeGaga : Indian design magazine
CreativeGaga is one of India’s only magazine dedicated to graphic design and graphic arts as well as other visual media like sculpture and photography. The best part is that the…
Plagiarism by Ocimum Biosolutions
Keeping it factual. I was trawling through various “Happy Diwali” emails in my inbox when I chanced upon one sent by the CEO of Ocimum Biosolutions. The email visual was…
About Naina Redhu
Naina Redhu is a professional photographer. Her career, spanning 15 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina started her blog 15 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well. "The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 6th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country. For those who are not located in / around NCR and are hence unable to attend Naina's workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.
New desktop
…and some Diwali lights. If you haven’t yet seen the 2010 Diwali Wallpaper, you can download it here. I finally have a beast of a desktop to help me be…
Personal calling cards
Or business cards. After much heartburn and crumpled sheets of paper – I’ve emailed the following design to @themandatepress for a letterpress print job – basic black on white, gold…
The New Rules of Online Brand Building #WorkshopsByNaina
Diwali 2010 Wallpaper
What a year 2010 has been! Roller-coaster! Tons of design and photography related work, time spent with family & friends, some amazing clients, copious amounts of professionalism training, a much-wanted…
Books, Magazines and Stationery
Going to Landmark, Gurgaon, is like entering a wonderland. Always enough books, magazines and stationery to catch my fancy and be useful at the same time. Some of the posters…
Logo sketching : events : Round One
THE TWEETS : one : TV box with the band name in it = events? Hmmm. Maybe / maybe not. But it’s just sketch one, so I’ll hold judgement. two…
PHOTOGRAPHY CLIENTS
Monsoons : end of July
July ends today in another six hours approximately and I am looking forward to August. It’s green everywhere, with rain-laden clouds creating havoc in the National Capital Region, India. Traffic…
Identity for the Indian Rupee
There’s been a lot of talk and discussion around the new identity for the Indian Rupee. The currency now has it’s very own symbol – and the Indians are all…
Pentagram’s What Type Are You
This microsite : http://pentagram.com/what-type-are-you/ is by @pentagramdesign and the following is supposed to be my Type : Cooper Black Italic. I picked being emotional, progressive, assertive and relaxed. I’ve never…
Circle Round The Park : Logo Design
This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement.…
#EyesForStreetStyle
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asidebrands – Naina.co The Naina Redhu Experience Podcast- The Gift of Perspective : Have To Do vs. Get To Do #TNRE Episode 100 #TheNainaRedhuExperience December 21, 2019Trigger warning : I'm talking about the shift in perspective I was gifted when a friend of mine passed away. Grief, loss & a different way of looking at things. Dedicated to Bargoti.
- 99 #TNRE : Hashtags in 2019 #TheNainaRedhuExperience December 11, 2019For the hashtag episode from 2 years ago, listen to episode no. 61. Not much has changed in terms of usage & relevance but there's a frenzy in confusion around hashtags. Are they effective? What's your goal? What are you trying to achieve? Hashtags are a tool to use, not a game that you need […]
- 98 #TNRE : Do You Need Engagement on Instagram? #TheNainaRedhuExperience December 4, 2019What is engagement anyway? When anyone can buy comments, likes, video views, etc., what is the value of this "engagement"? Why are you even ON Instagram in the first place?
- 97 #TNRE : Introductions Are In Order : Who Is Naina? November 28, 2019About to hit 100 episodes on my podcast, some of you are new & I need to consolidate who I am too! So hi! Listen to me talk about who I am, what I do, how I got here, briefly.
- 96 #TNRE : At #AdobeMax 2019 & other thoughts about creativity November 6, 2019Back at Adobe Max for the second time. Recording & posting from Los Angeles. What's Adobe Max, what I was doing here & what's next!
- 95 #TNRE : TikTok Thoughts #TheNainaRedhuExperience October 13, 2019Is TikTok relevant? Should you be on it? What can you do on it? Etc.
- 94 #TNRE Where Do I Find Motivation #TheNainaRedhuExperience July 9, 2019Dictionary meaning of motivation : reason for acting/behaving a certain way. Reading 24-25 year olds saying they're demotivated / feeling old. It's not about being motivated, it's about showing up, consistently, day after day and putting in the work. Motivation will strike you at 3am but you'll be in bed and by the time you […]
- 93 #TNRE Seven Streams of Revenue / Income for Solo Entrepreneurs #TheNainaRedhuExperience June 30, 2019An introduction to the concept of "Seven Streams of Revenue" or income, for self-employed solo-entrepreneurs. Sharing examples of what my own multiple Streams of Revenue are and some suggestions of additionals ones that anyone can pursue.
- 92 #TNRE Working For Free, Fake Followers & Post Confluence Thoughts #TheNainaRedhuExperience June 23, 2019Post Confluence 2019 thoughts. I was moderating a panel where we discussed the menace of fake followers & how that affects the industry. I touch on that for a bit. I also talk about why and how one should never work for free.
- 91 #TNRE : "Just Like That" & Other Excuses To Say Silly Things May 23, 2019Think before you speak! Yes, it's possible. It shows that you respect the other person's time and space.
asidebrands
261 postsFamily emblem : Logo design
I had designed a logo for @gspier’s firm earlier and some packaging for chocolates. I wasn’t writing case studies those days so there’s no case study for the Aquamarine Capital…
About Naina Redhu
Email NainaNaina Redhu is a professional photographer. Her career, spanning 15 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina started her blog 15 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well. "The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 6th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country. For those who are not located in / around NCR and are hence unable to attend Naina's workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.
Logo design : GE Women’s Network
[ This is an old project from 2010 that I never got around to blogging about. ] Genpact corporate communications got in touch with me – they were looking to…Psychedelic Tiger : Logo Design Engagement
This is one of the most fun branding assignments I have been part of. And the client contacted me via Twitter. A friend of mine @dhruvbhutani mentioned that one of…The New Rules of Online Brand Building #WorkshopsByNaina
Flipkart : Logo design engagement
In December 2010, Flipkart got in touch with me for a logo re-design assignment and I was thrilled that one of my favorite Indian e-commerce companies would like to work…Amrutanjan logo re-design & re-branding critique
Amrutanjan is an Indian healthcare company and are considered pioneers of pain and congestion management – since 1893. Their TV ads with catchy, simple jingles of “It’s gone!” enthralled me…Diwali 2011 Wallpaper design
Here’s a desktop and mobile phone wallpaper for your personal computers, your Android devices and your iPhones. Happy Diwali! Diwali wallpaper : 640 x 960 for your iPhone 4 Diwali…PHOTOGRAPHY CLIENTS
Logo design engagement : HDFC RED
This branding engagement was carried out way back in February 2010. It is going to be a long case study. I bank with HDFC and when they got in touch…Logo design engagement : Sigante
The brand naming engagement, which resulted in “Sigante” is detailed here. Following is how the logo evolved. [ Having named the brand, the business element of real-estate had to be…The new / old business cards
I completely forgot to show off my business cards! This is taking-off from the personal calling cards post I had done earlier. The letterpress company is @themandatepress with their website…Brand naming engagement : Sigante
This brand naming engagement was for a real-estate client. The business was identified as “The brand’s business is to provide world class consolidated real estate services under one umbrella to…#EyesForStreetStyle
Brand naming, Logo and Landing page design : Dokito
I’ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words…Utplava : Logo Design : Case Study
Evolution of the latest complete logo design project for the Utplava brand for Shefaly Yogendra. I’d worked earlier with Shefaly for developing a logo for another brand, Metacognita. Shefaly has… #TheNainaRedhuExperience Podcast- The Gift of Perspective : Have To Do vs. Get To Do #TNRE Episode 100 #TheNainaRedhuExperienceTrigger warning : I'm talking about the shift in perspective I was gifted when a friend of mine passed away. Grief, loss & a different way of looking at things. Dedicated to Bargoti.
- 99 #TNRE : Hashtags in 2019 #TheNainaRedhuExperienceFor the hashtag episode from 2 years ago, listen to episode no. 61. Not much has changed in terms of usage & relevance but there's a frenzy in confusion around hashtags. Are they effective? What's your goal? What are you trying to achieve? Hashtags are a tool to use, not a game that you need […]
- 98 #TNRE : Do You Need Engagement on Instagram? #TheNainaRedhuExperienceWhat is engagement anyway? When anyone can buy comments, likes, video views, etc., what is the value of this "engagement"? Why are you even ON Instagram in the first place?
- 97 #TNRE : Introductions Are In Order : Who Is Naina?About to hit 100 episodes on my podcast, some of you are new & I need to consolidate who I am too! So hi! Listen to me talk about who I am, what I do, how I got here, briefly.
- 96 #TNRE : At #AdobeMax 2019 & other thoughts about creativityBack at Adobe Max for the second time. Recording & posting from Los Angeles. What's Adobe Max, what I was doing here & what's next!
CreativeGaga : Indian design magazine
CreativeGaga is one of India’s only magazine dedicated to graphic design and graphic arts as well as other visual media like sculpture and photography. The best part is that the…Plagiarism by Ocimum Biosolutions
Keeping it factual. I was trawling through various “Happy Diwali” emails in my inbox when I chanced upon one sent by the CEO of Ocimum Biosolutions. The email visual was…About Naina Redhu
Email NainaNaina Redhu is a professional photographer. Her career, spanning 15 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina started her blog 15 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well. "The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 6th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country. For those who are not located in / around NCR and are hence unable to attend Naina's workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.
New desktop
…and some Diwali lights. If you haven’t yet seen the 2010 Diwali Wallpaper, you can download it here. I finally have a beast of a desktop to help me be…Personal calling cards
Or business cards. After much heartburn and crumpled sheets of paper – I’ve emailed the following design to @themandatepress for a letterpress print job – basic black on white, gold…The New Rules of Online Brand Building #WorkshopsByNaina
Diwali 2010 Wallpaper
What a year 2010 has been! Roller-coaster! Tons of design and photography related work, time spent with family & friends, some amazing clients, copious amounts of professionalism training, a much-wanted…Books, Magazines and Stationery
Going to Landmark, Gurgaon, is like entering a wonderland. Always enough books, magazines and stationery to catch my fancy and be useful at the same time. Some of the posters…Logo sketching : events : Round One
THE TWEETS : one : TV box with the band name in it = events? Hmmm. Maybe / maybe not. But it’s just sketch one, so I’ll hold judgement. two…PHOTOGRAPHY CLIENTS
Monsoons : end of July
July ends today in another six hours approximately and I am looking forward to August. It’s green everywhere, with rain-laden clouds creating havoc in the National Capital Region, India. Traffic…Identity for the Indian Rupee
There’s been a lot of talk and discussion around the new identity for the Indian Rupee. The currency now has it’s very own symbol – and the Indians are all…Pentagram’s What Type Are You
This microsite : http://pentagram.com/what-type-are-you/ is by @pentagramdesign and the following is supposed to be my Type : Cooper Black Italic. I picked being emotional, progressive, assertive and relaxed. I’ve never…Circle Round The Park : Logo Design
This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement.…#EyesForStreetStyle
Job : Senior Web Developer
Senior Web Developer – Experience of at least 2-3 years of web development Please read details below and if you fit the description, get in touch with Mrigank at this…Input your search keywords and press Enter.
- The Gift of Perspective : Have To Do vs. Get To Do #TNRE Episode 100 #TheNainaRedhuExperience December 21, 2019