asidebrands – Page 2 – Naina.co

Metaphor to illustrate how important a logo is to the overall brand image

The following is an excerpt from an article by Thomas Eales on Gluemarketing.co.uk For the full article please follow this link, http://www.blog.gluemarketing.co.uk/2010/05/logos-front-cover-to-your-brand.html When speaking with clients about the importance of…

Tuhin Kumar : Logo Design

I’m working on a logo for @tuhinkumar for his personal / portfolio website http://www.tuhinkumar.com/ This is the first round of sketches that I have emailed to him : Apart from…

Calibre Works : Logo Design

This was another one of those logo design engagements that never got finished. Primarily because there was very little or no articulation of what the logo needed to be. As…

Creative brief & why

Why does the client have to fill in the creative brief? Wouldn’t you want your car mechanic to know what the problem with your car is, what model it is,…

Design professionalism in India

I’ve had a glimpse of what it might be like to work with uncompromising standards in the design industry. Where client’s don’t take you for granted, give you all the…

I see a lot of BLUE in your logo designs. How and why?

ANSWER : Mostly because the client said so. What most people, on the non-design side, do not realize is that a logo is not based on a designer’s whim –…

Summary : 10 most common brand naming mistakes

This article is a summarized version of the original written by Paola Norambuena, who is Senior Director, Head of Verbal Identity for Interbrand. The article appears on the Interband website…

asidebrands

Twitter @ anywhere Tweetbox

I am going to specifically talk about the Tweetbox here. The end result will help you setup a box like the one on the right sidebar of this blog, which…

Alphabet Consulting : Logo Design

This is a project from September 2009 and the company, currently, no longer uses the final logo delivered to them. Read on for the complete evolution of the logo designed…

Deskography

I’ve never been comfortable sharing what my work-desk looks like – because there really is nothing to show – even when I do it up, it’s really plain. But an…

Putting all the ANDs in one logo

We all want our logos to represent who we are [ if it is an individual consulting firm for example ], what our company does and what we want our…

Holiday Express : advert card design

This is what I’m working on currently – what you see below has been sent out to the client for approval – waiting on it. Holiday Express is a travel…

Advice Marketing : Logo Design

Advice Marketing is a digital marketing consultancy run by Shiva Narayan. asidebrands was approached for a logo design for the new venture [ Shiva spotted me on Twitter ] and…

asidebrands

Pay the artist / logo designer

I’d rather not spoil it for you. Watch it. Substitute ‘writer’ for ‘designer’ and even ‘photographer’. I’ve been in that situation, supposedly large corporates calling to ask for a freebie…

asidebrands

The League of Movable Type : Open-source free typefaces

Their website says : “We’re done with the tired old fontstacks of yesteryear. Enough with the limitations of the web, we won’t have it. It’s time to raise our standards.…

Non-paying client : Bitfang.com Corporate Identity design project

VISIT THEBITFANGFILES.com, show your support, help a designer get paid! Unfortunately, it has happened again. Non-payment of dues and threats from the client. Actually, the threats are a first –…

asidebrands

Kingfisher Calendar 2010 Launch photography

The introduction on the website says, “Here is your chance to rub shoulders with Dr. Vijay Mallya, photographer Atul Kasbekar, a host of celebrities and a bevy of Kingfisher Swimsuit…

aside Brands : sketchaside

Lofty ambitions of posting sketches from latest projects on this blog. It’s a start. Getting projects done and delivered seems easier than updating the blog with those projects as case…

Logo design tips for design students

@bethquirie on Twitter, recently sent out a tweet asking for some logo design tips for logo-design students. The following is what I tweeted back to her : Connect with the…

Bootstraplogo holiday season discount

$50 off on the already dirt cheap rates on logo design under Bootstraplogo.com. The original price was $ 252. For the holiday season, till 31st December, it is not $…

asidebrands

Graphic designer vs. Client

The most hilarious design-related video I have seen till date. I don’t think this has been circulated widely in the Indian design circles. I saw it about a month back.…

Adobe CS5 Suite updates / news

There’s Sharing your screen for free in CS4 : I definitely did not know that this feature existed. I don’t work too much in InDesign unless there’s an Annual Report…

Butterfly Lips Illustration

And one more in the weekend tryst with Adobe Illustrator. Post-processed in Photoshop as well.

Apples fictional logo in the woods

Using the Symbol Spray tool in Illustrator. Thanks to Veerle again. Not touched in Photoshop – all Illustrator through and through. I did not think such a thing was possible.…

Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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