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Posts by tag

logo design

107 posts
  • asidebrands

Pentagram’s What Type Are You

  • July 19, 2010
  • naina
This microsite : http://pentagram.com/what-type-are-you/ is by @pentagramdesign and the following is supposed to be my Type : Cooper Black Italic. I picked being emotional, progressive, assertive and relaxed. I’ve never…
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  • #EyesForBranding&Print
  • asidebrands

Circle Round The Park : Logo Design

  • July 12, 2010
  • naina
This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement.…
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  • #EyesForBranding&Print
  • asidebrands

Metaphor to illustrate how important a logo is to the overall brand image

  • July 9, 2010
  • naina
The following is an excerpt from an article by Thomas Eales on Gluemarketing.co.uk For the full article please follow this link, http://www.blog.gluemarketing.co.uk/2010/05/logos-front-cover-to-your-brand.html When speaking with clients about the importance of…
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  • #EyesForBranding&Print
  • asidebrands

Tuhin Kumar : Logo Design

  • July 8, 2010
  • naina
I’m working on a logo for @tuhinkumar for his personal / portfolio website http://www.tuhinkumar.com/ This is the first round of sketches that I have emailed to him : Apart from…
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  • #EyesForBranding&Print
  • asidebrands

Calibre Works : Logo Design

  • July 7, 2010
  • naina
This was another one of those logo design engagements that never got finished. Primarily because there was very little or no articulation of what the logo needed to be. As…
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  • #EyesForBranding&Print
  • asidebrands

Creative brief & why

  • July 7, 2010
  • naina
Why does the client have to fill in the creative brief? Wouldn’t you want your car mechanic to know what the problem with your car is, what model it is,…
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  • #EyesForBranding&Print
  • asidebrands

Design professionalism in India

  • July 7, 2010
  • naina
I’ve had a glimpse of what it might be like to work with uncompromising standards in the design industry. Where client’s don’t take you for granted, give you all the…
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  • #EyesForBranding&Print
  • asidebrands

I see a lot of BLUE in your logo designs. How and why?

  • July 5, 2010
  • naina
ANSWER : Mostly because the client said so. What most people, on the non-design side, do not realize is that a logo is not based on a designer’s whim –…
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  • #EyesForBranding&Print
  • asidebrands

Alphabet Consulting : Logo Design

  • July 2, 2010
  • naina
This is a project from September 2009 and the company, currently, no longer uses the final logo delivered to them. Read on for the complete evolution of the logo designed…
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  • #EyesForBranding&Print
  • asidebrands

Deskography

  • June 19, 2010
  • naina
I’ve never been comfortable sharing what my work-desk looks like – because there really is nothing to show – even when I do it up, it’s really plain. But an…
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  • #EyesForBranding&Print
  • asidebrands

Putting all the ANDs in one logo

  • June 5, 2010
  • naina
We all want our logos to represent who we are [ if it is an individual consulting firm for example ], what our company does and what we want our…
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  • #EyesForBranding&Print
  • asidebrands

Holiday Express : advert card design

  • June 4, 2010
  • naina
This is what I’m working on currently – what you see below has been sent out to the client for approval – waiting on it. Holiday Express is a travel…
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  • #EyesForBranding&Print
  • asidebrands

Advice Marketing : Logo Design

  • June 3, 2010
  • naina
Advice Marketing is a digital marketing consultancy run by Shiva Narayan. asidebrands was approached for a logo design for the new venture [ Shiva spotted me on Twitter ] and…
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  • asidebrands

Pay the artist / logo designer

  • February 25, 2010
  • naina
I’d rather not spoil it for you. Watch it. Substitute ‘writer’ for ‘designer’ and even ‘photographer’. I’ve been in that situation, supposedly large corporates calling to ask for a freebie…
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  • asidebrands

The League of Movable Type : Open-source free typefaces

  • February 18, 2010
  • naina
Their website says : “We’re done with the tired old fontstacks of yesteryear. Enough with the limitations of the web, we won’t have it. It’s time to raise our standards.…
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  • #EyesForBranding&Print
  • asidebrands

Non-paying client : Bitfang.com Corporate Identity design project

  • February 11, 2010
  • naina
VISIT THEBITFANGFILES.com, show your support, help a designer get paid! Unfortunately, it has happened again. Non-payment of dues and threats from the client. Actually, the threats are a first –…
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  • #EyesForBranding&Print
  • asidebrands

aside Brands : sketchaside

  • November 20, 2009
  • naina
Lofty ambitions of posting sketches from latest projects on this blog. It’s a start. Getting projects done and delivered seems easier than updating the blog with those projects as case…
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  • #EyesForBranding&Print
  • asidebrands

Logo design tips for design students

  • November 13, 2009
  • naina
@bethquirie on Twitter, recently sent out a tweet asking for some logo design tips for logo-design students. The following is what I tweeted back to her : Connect with the…
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  • #EyesForBranding&Print
  • asidebrands

Bootstraplogo holiday season discount

  • November 1, 2009
  • naina
$50 off on the already dirt cheap rates on logo design under Bootstraplogo.com. The original price was $ 252. For the holiday season, till 31st December, it is not $…
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  • #EyesForBranding&Print
  • asidebrands

Fictional APPLES Logo

  • October 24, 2009
  • naina
After going through V. Pieter’s Overlapping Crescents tutorial, and ogling at Firmorama‘s portfolio. Fictional “Apples” logo. And of course after the Woolworth / Apple controversy. More like a parody eh?…
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  • #EyesForBranding&Print
  • asidebrands

Icon design test

  • October 21, 2009
  • naina
If you haven’t heard of atebits, who’ve made the hugely popular Tweetie for the iPhone or Tim Van Damme, also known as MaxVoltar, you’re probably living under a rock. At…
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  • #EyesForBranding&Print
  • asidebrands

BarCamp Delhi, 7th Edition, Logo options

  • October 20, 2009
  • naina
Two options : same idea. Consensus building for a logo is never easy – especially when there are paying stakeholders involved. Most decision-makers tend to think from their personal taste…
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  • #EyesForBranding&Print
  • asidebrands

Blog and websites : Re-design & Branding Evolution

  • October 17, 2009
  • naina
I have recently been busy with re-designing most of my screen / online / internet real-estate. For sometime now, I’ve wanted the aside brand to separate from my person ventures.…
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  • #EyesForBranding&Print
  • asidebrands

Designing the studioaside Logo

  • September 26, 2009
  • naina
I’d worked on a logo for a stock photography company. The project did not get completed, like most ‘free’-for-profit projects. Meanwhile I’d been thinking about a logo for aside’s photography…
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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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