logo design

asidebrands

Pentagram’s What Type Are You

This microsite : http://pentagram.com/what-type-are-you/ is by @pentagramdesign and the following is supposed to be my Type : Cooper Black Italic. I picked being emotional, progressive, assertive and relaxed. I’ve never…

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Circle Round The Park : Logo Design

This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement.…

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Metaphor to illustrate how important a logo is to the overall brand image

The following is an excerpt from an article by Thomas Eales on Gluemarketing.co.uk For the full article please follow this link, http://www.blog.gluemarketing.co.uk/2010/05/logos-front-cover-to-your-brand.html When speaking with clients about the importance of…

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Tuhin Kumar : Logo Design

I’m working on a logo for @tuhinkumar for his personal / portfolio website http://www.tuhinkumar.com/ This is the first round of sketches that I have emailed to him : Apart from…

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Calibre Works : Logo Design

This was another one of those logo design engagements that never got finished. Primarily because there was very little or no articulation of what the logo needed to be. As…

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Creative brief & why

Why does the client have to fill in the creative brief? Wouldn’t you want your car mechanic to know what the problem with your car is, what model it is,…

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Design professionalism in India

I’ve had a glimpse of what it might be like to work with uncompromising standards in the design industry. Where client’s don’t take you for granted, give you all the…

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I see a lot of BLUE in your logo designs. How and why?

ANSWER : Mostly because the client said so. What most people, on the non-design side, do not realize is that a logo is not based on a designer’s whim –…

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Alphabet Consulting : Logo Design

This is a project from September 2009 and the company, currently, no longer uses the final logo delivered to them. Read on for the complete evolution of the logo designed…

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Deskography

I’ve never been comfortable sharing what my work-desk looks like – because there really is nothing to show – even when I do it up, it’s really plain. But an…

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Putting all the ANDs in one logo

We all want our logos to represent who we are [ if it is an individual consulting firm for example ], what our company does and what we want our…

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Holiday Express : advert card design

This is what I’m working on currently – what you see below has been sent out to the client for approval – waiting on it. Holiday Express is a travel…

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Advice Marketing : Logo Design

Advice Marketing is a digital marketing consultancy run by Shiva Narayan. asidebrands was approached for a logo design for the new venture [ Shiva spotted me on Twitter ] and…

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asidebrands

Pay the artist / logo designer

I’d rather not spoil it for you. Watch it. Substitute ‘writer’ for ‘designer’ and even ‘photographer’. I’ve been in that situation, supposedly large corporates calling to ask for a freebie…

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