My Adventure Rant as an Entrepreneur
Adventures… I started out as an average student, Bachelors of Commerce, then exams for getting into a good B-School for an MBA. I was an average student at the B-School…
Posts by tag
logo design
107 posts
Logo Design for Forward Food of America
Commonly known as Forward Food. I am also documenting the process of designing this logo on my Twitter Feed – with permission from the client. Keywords and key phrases extracted…
A logo does not need to say what a company does.
It can. But it does not NEED to. Apple‘s logo does not show electronics. Nike‘s logo does not show shoes. The Mercedes logo does not show a car. The Virgin…
Bootstrap Logo : Logos for startups
aside has launched a new venture called Bootstrap Logo. As the name suggests, that’s designing logos for startups. It’s a fairly simple proposition : INR 11,160 [ or USD 225…
Bootstrap Logo : Logos for startups
aside has launched a new venture called Bootstrap Logo. As the name suggests, that’s designing logos for startups. It’s a fairly simple proposition : INR 11,160 [ or USD 225…
Wordcamp India
A two-day conference which brings together stakeholders and audiences of social media and blogging, centred around WordPress. Two very special guests – Matt Mullenweg, the founder of WordPress & Om…
WordCamp, Delhi, India 2009 logo
This is the first iteration I’ve sent to Twilight Fairy who is heading the co-ordination of organizing India’s first ever WordPress camp. India’s National Bird is the Peacock – also…
Logo design for BarCamp Delhi 6th Edition
Just the first suggestion. The idea was to represent the city of New Delhi in the Delhi Metro Token disc used for travel on the Delhi Metro. The Metro also…
Brand Identity Design AND Brand Naming
This is perfect – graphic designer’s IDEAL design engagement – when you get to develop the name for the brand and then design a logo / identity for it as…
Re-design of the Giant Food Logo
From old to new – I definitely like the new one – considering they haven’t re-branded since 1963, this is a bold step and nicely executed. Got the news story…
A logo doesn’t sell, it identifies…
Perfect summary by Paul Rand for what I’ve been discussing with some recent clients and on the LinkedIn Graphic Design Question & Answers. Note : the above sketch is not…
New Xerox logo Critique
Xerox has a new logo. They announced it here and here on the 7th of January 2008. I like the smaller, lowercase type for the name but the ‘ball’ is…
Choosing a Logo Designer
I’ve written about How Does a Designer Choose a Client earlier and in email discussions with a potential client, he asked me if there was something related to the customer’s…
aForestation Wallpaper download
I’ve designed a new wallpaper after a long time. It’s called aForestation. I’ve also submitted it to Phirebrush. Download links: 1024×768 1600×1200 3200×2400
Web design no more
I have decided to do away with the web design services from aside’s portfolio and focus more on the remaining design strengths, namely branding and corporate identity / logo design,…
Color, Type and Texture
I’ve been shooting pictures with my Nokia N72 for about six months now. In a recent hardware failure, I lost all the pictures I had taken since the month of…
Leaflet and Brochure Design for IT Company
Leaflet designed for a client I work with regularly. I’m also doing a brochure for them – one pager. Originally started with them on a corporate brochure. The image below…
Trishul logo case study in a Logo design Course!
The Trishul logo design case-study is being cited as an example to study the logo-design process in the Graphic and Interactive Design Course at the Foothill College. The Logo design…
Looking for a PHP / MySQL developer
UPDATE : The position has been filled. A business associate of mine, based in Bangalore, is looking for a good PHP / MySQL developer for his projects. Please leave a…
Symbols : Encyclopedia of Western Signs and Ideograms
Went and picked up the book from the Parel Post Office today. That’s the postman signing off the book after I paid him 20 bucks because I wasn’t available when…
Why I love my job as a freelance designer
I’m designing the packaging design for a Gold series of incense sticks for a New Delhi based incense-stick manufacturer. To kick-off the project, we decided to start with the line…
Grunge website template
I was working on a website for a friend – the project is no longer in process – more like I’ve declined to do it anymore because it was taking…
Packaging Design
This was my first foray into packaging design – customized chocolate wrappers for an Investment Fund Management company – Aquamarine Fund. The client is based in the US and the…