visual identity specialist – Naina.co

Amrutanjan logo re-design & re-branding critique

Amrutanjan is an Indian healthcare company and are considered pioneers of pain and congestion management – since 1893. Their TV ads with catchy, simple jingles of “It’s gone!” enthralled me…

Logo design engagement : HDFC RED

This branding engagement was carried out way back in February 2010. It is going to be a long case study. I bank with HDFC and when they got in touch…

The new / old business cards

I completely forgot to show off my business cards! This is taking-off from the personal calling cards post I had done earlier. The letterpress company is @themandatepress with their website…

Brand naming engagement : Sigante

This brand naming engagement was for a real-estate client. The business was identified as “The brand’s business is to provide world class consolidated real estate services under one umbrella to…

Brand naming, Logo and Landing page design : Dokito

I’ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words…

Naina Redhu is a professional photographer & visual artist.

Her career, spanning 17 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 17 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 8th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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