[ This is an old project from 2010 that I never got around to blogging about. ] Genpact corporate communications got in touch with me – they were looking to…
This is one of the most fun branding assignments I have been part of. And the client contacted me via Twitter. A friend of mine @dhruvbhutani mentioned that one of…
This brand naming engagement was for a real-estate client. The business was identified as “The brand’s business is to provide world class consolidated real estate services under one umbrella to…
I’ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words…