Logo design : GE Women’s Network
[ This is an old project from 2010 that I never got around to blogging about. ] Genpact corporate communications got in touch with me – they were looking to…
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corporate identity
84 posts
Psychedelic Tiger : Logo Design Engagement
This is one of the most fun branding assignments I have been part of. And the client contacted me via Twitter. A friend of mine @dhruvbhutani mentioned that one of…
Flipkart : Logo design engagement
In December 2010, Flipkart got in touch with me for a logo re-design assignment and I was thrilled that one of my favorite Indian e-commerce companies would like to work…
Amrutanjan logo re-design & re-branding critique
Amrutanjan is an Indian healthcare company and are considered pioneers of pain and congestion management – since 1893. Their TV ads with catchy, simple jingles of “It’s gone!” enthralled me…
Logo design engagement : HDFC RED
This branding engagement was carried out way back in February 2010. It is going to be a long case study. I bank with HDFC and when they got in touch…
Logo design engagement : Sigante
The brand naming engagement, which resulted in “Sigante” is detailed here. Following is how the logo evolved. [ Having named the brand, the business element of real-estate had to be…
The new / old business cards
I completely forgot to show off my business cards! This is taking-off from the personal calling cards post I had done earlier. The letterpress company is @themandatepress with their website…
Brand naming engagement : Sigante
This brand naming engagement was for a real-estate client. The business was identified as “The brand’s business is to provide world class consolidated real estate services under one umbrella to…
Brand naming, Logo and Landing page design : Dokito
I’ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words…
Utplava : Logo Design : Case Study
Evolution of the latest complete logo design project for the Utplava brand for Shefaly Yogendra. I’d worked earlier with Shefaly for developing a logo for another brand, Metacognita. Shefaly has…
CreativeGaga : Indian design magazine
CreativeGaga is one of India’s only magazine dedicated to graphic design and graphic arts as well as other visual media like sculpture and photography. The best part is that the…
Logo sketching : events : Round One
THE TWEETS : one : TV box with the band name in it = events? Hmmm. Maybe / maybe not. But it’s just sketch one, so I’ll hold judgement. two…
Influencers
Let me tell you something you already know. The world ain’t all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your…
Grazia Magazine : Profile Feature
I’ve been featured on the Profile column in the September issue of Grazia magazine. Photographs of the article on the pages of the magazine below. The article heading is “The…
Identity for the Indian Rupee
There’s been a lot of talk and discussion around the new identity for the Indian Rupee. The currency now has it’s very own symbol – and the Indians are all…
Circle Round The Park : Logo Design
This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement.…
Metaphor to illustrate how important a logo is to the overall brand image
The following is an excerpt from an article by Thomas Eales on Gluemarketing.co.uk For the full article please follow this link, http://www.blog.gluemarketing.co.uk/2010/05/logos-front-cover-to-your-brand.html When speaking with clients about the importance of…
Tuhin Kumar : Logo Design
I’m working on a logo for @tuhinkumar for his personal / portfolio website http://www.tuhinkumar.com/ This is the first round of sketches that I have emailed to him : Apart from…
Calibre Works : Logo Design
This was another one of those logo design engagements that never got finished. Primarily because there was very little or no articulation of what the logo needed to be. As…
Creative brief & why
Why does the client have to fill in the creative brief? Wouldn’t you want your car mechanic to know what the problem with your car is, what model it is,…
Design professionalism in India
I’ve had a glimpse of what it might be like to work with uncompromising standards in the design industry. Where client’s don’t take you for granted, give you all the…
I see a lot of BLUE in your logo designs. How and why?
ANSWER : Mostly because the client said so. What most people, on the non-design side, do not realize is that a logo is not based on a designer’s whim –…
Summary : 10 most common brand naming mistakes
This article is a summarized version of the original written by Paola Norambuena, who is Senior Director, Head of Verbal Identity for Interbrand. The article appears on the Interband website…
Alphabet Consulting : Logo Design
This is a project from September 2009 and the company, currently, no longer uses the final logo delivered to them. Read on for the complete evolution of the logo designed…