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Naina.co
  • Blog
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Posts by tag

corporate identity

84 posts
  • #EyesForBranding&Print
  • asidebrands

Logo design : GE Women’s Network

  • June 4, 2012
  • naina
[ This is an old project from 2010 that I never got around to blogging about. ] Genpact corporate communications got in touch with me – they were looking to…
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  • #EyesForBranding&Print
  • asidebrands

Psychedelic Tiger : Logo Design Engagement

  • May 30, 2012
  • naina
This is one of the most fun branding assignments I have been part of. And the client contacted me via Twitter. A friend of mine @dhruvbhutani mentioned that one of…
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  • #EyesForBranding&Print
  • asidebrands

Flipkart : Logo design engagement

  • April 23, 2012
  • naina
In December 2010, Flipkart got in touch with me for a logo re-design assignment and I was thrilled that one of my favorite Indian e-commerce companies would like to work…
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  • #EyesForBranding&Print
  • asidebrands

Amrutanjan logo re-design & re-branding critique

  • October 7, 2011
  • naina
Amrutanjan is an Indian healthcare company and are considered pioneers of pain and congestion management – since 1893. Their TV ads with catchy, simple jingles of “It’s gone!” enthralled me…
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  • #EyesForBranding&Print
  • asidebrands

Logo design engagement : HDFC RED

  • September 13, 2011
  • naina
This branding engagement was carried out way back in February 2010. It is going to be a long case study. I bank with HDFC and when they got in touch…
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  • #EyesForBranding&Print
  • asidebrands

Logo design engagement : Sigante

  • September 1, 2011
  • naina
The brand naming engagement, which resulted in “Sigante” is detailed here. Following is how the logo evolved. [ Having named the brand, the business element of real-estate had to be…
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  • #EyesForBranding&Print
  • asidebrands

The new / old business cards

  • June 15, 2011
  • naina
I completely forgot to show off my business cards! This is taking-off from the personal calling cards post I had done earlier. The letterpress company is @themandatepress with their website…
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  • #EyesForBranding&Print
  • asidebrands

Brand naming engagement : Sigante

  • June 11, 2011
  • naina
This brand naming engagement was for a real-estate client. The business was identified as “The brand’s business is to provide world class consolidated real estate services under one umbrella to…
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  • #EyesForBranding&Print
  • asidebrands

Brand naming, Logo and Landing page design : Dokito

  • April 30, 2011
  • naina
I’ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words…
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  • #EyesForBranding&Print
  • asidebrands

Utplava : Logo Design : Case Study

  • April 30, 2011
  • naina
Evolution of the latest complete logo design project for the Utplava brand for Shefaly Yogendra. I’d worked earlier with Shefaly for developing a logo for another brand, Metacognita. Shefaly has…
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  • #EyesForBranding&Print
  • asidebrands

CreativeGaga : Indian design magazine

  • January 27, 2011
  • naina
CreativeGaga is one of India’s only magazine dedicated to graphic design and graphic arts as well as other visual media like sculpture and photography. The best part is that the…
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  • #EyesForBranding&Print
  • asidebrands

Logo sketching : events : Round One

  • September 21, 2010
  • naina
THE TWEETS : one : TV box with the band name in it = events? Hmmm. Maybe / maybe not. But it’s just sketch one, so I’ll hold judgement. two…
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  • #EyesForBranding&Print

Influencers

  • September 19, 2010
  • naina
Let me tell you something you already know. The world ain’t all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your…
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  • #EyesForBranding&Print

Grazia Magazine : Profile Feature

  • September 7, 2010
  • naina
I’ve been featured on the Profile column in the September issue of Grazia magazine. Photographs of the article on the pages of the magazine below. The article heading is “The…
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  • #EyesForBranding&Print
  • asidebrands

Identity for the Indian Rupee

  • July 21, 2010
  • naina
There’s been a lot of talk and discussion around the new identity for the Indian Rupee. The currency now has it’s very own symbol – and the Indians are all…
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  • #EyesForBranding&Print
  • asidebrands

Circle Round The Park : Logo Design

  • July 12, 2010
  • naina
This was the first logo I’ve ever designed for a band. The band is called Circle Round The Park @crtp and @benbaptie got in touch with me for this engagement.…
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  • #EyesForBranding&Print
  • asidebrands

Metaphor to illustrate how important a logo is to the overall brand image

  • July 9, 2010
  • naina
The following is an excerpt from an article by Thomas Eales on Gluemarketing.co.uk For the full article please follow this link, http://www.blog.gluemarketing.co.uk/2010/05/logos-front-cover-to-your-brand.html When speaking with clients about the importance of…
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  • #EyesForBranding&Print
  • asidebrands

Tuhin Kumar : Logo Design

  • July 8, 2010
  • naina
I’m working on a logo for @tuhinkumar for his personal / portfolio website http://www.tuhinkumar.com/ This is the first round of sketches that I have emailed to him : Apart from…
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  • #EyesForBranding&Print
  • asidebrands

Calibre Works : Logo Design

  • July 7, 2010
  • naina
This was another one of those logo design engagements that never got finished. Primarily because there was very little or no articulation of what the logo needed to be. As…
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  • #EyesForBranding&Print
  • asidebrands

Creative brief & why

  • July 7, 2010
  • naina
Why does the client have to fill in the creative brief? Wouldn’t you want your car mechanic to know what the problem with your car is, what model it is,…
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  • #EyesForBranding&Print
  • asidebrands

Design professionalism in India

  • July 7, 2010
  • naina
I’ve had a glimpse of what it might be like to work with uncompromising standards in the design industry. Where client’s don’t take you for granted, give you all the…
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  • #EyesForBranding&Print
  • asidebrands

I see a lot of BLUE in your logo designs. How and why?

  • July 5, 2010
  • naina
ANSWER : Mostly because the client said so. What most people, on the non-design side, do not realize is that a logo is not based on a designer’s whim –…
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  • #EyesForBranding&Print
  • asidebrands

Summary : 10 most common brand naming mistakes

  • July 4, 2010
  • naina
This article is a summarized version of the original written by Paola Norambuena, who is Senior Director, Head of Verbal Identity for Interbrand. The article appears on the Interband website…
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  • #EyesForBranding&Print
  • asidebrands

Alphabet Consulting : Logo Design

  • July 2, 2010
  • naina
This is a project from September 2009 and the company, currently, no longer uses the final logo delivered to them. Read on for the complete evolution of the logo designed…
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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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    BMW at the India Art Fair 2020 #EyesForLuxury #BMWAtIAF
    • February 22, 2020
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