INTRODUCTION Creative Confidence is a book by brothers Tom Kelly and David Kelley of IDEO. And that’s only to tell you what the book is called and who the authors…
This has been excerpted from the Harvard Business Review May 2008 edition. By thoroughly mapping a job the customer is trying to get done, a company can discover opportunities for…
From the Dezeen website as they have referred from IDEO: The Aquaduct is a pedal powered concept vehicle that transports, filters, and stores water for the developing world. The functional…