Just to be clear, this is not an attack on the blogger at all. I’ve been in this blogger’s shoes so I am the last person who will attack another blogger who just doesn’t know yet how valuable their work is. No one told me when I started blogging because there was no one else doing what I was doing. But there are lots of bloggers in the lifestyle space now and there are more avenues for this conversation to happen between each other. Talk to other bloggers, not everyone is open about how they work and how much they charge but some are. I am. But you have to ask.

The best advice I can give you is that regardless of how much you “think” you should charge, don’t pull numbers out of thin air. Rs. 5,000 might be something that a brand might not be willing to pay to even a blogger like me because my blog’s content or my language or my image or whatever doesn’t align with their brand’s image. This is not what I’m addressing in the video above. If you have any questions, you know where to reach me. Twitter and / or email are best. Ask me a question. Leave a comment here too. Happy to have a conversation. If you believe you know more than me ( I’m always hungry to talk with someone who knows more than I do or someone who can bring a different perspective to the table), let’s meet and record a video together to dispel myths about blogging and monetization. But let’s DO something about this. It’s ALWAYS girl bloggers who pull out crazy low numbers for how much they charge for their blog posts and they always give away too much value without receiving an equivalent monetary benefit in return.

Download Audio-Only here : #04-Bloggers-that-charge-Rs-5000-Dont

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  1. Hi Naina,

    Thank you for sharing this post. It is really what all bloggers need to know. Apart from the point that the brand message should blend in with the blog, I also believe that bloggers need to realize that they are giving the brand as much value. They need to reach a stage where they can proudly charge for the work/collaborations. Unfortunately what is happening the industry is everyone is trying to jump into this market and making their blogs a complete sell out. I believe that bloggers (us) as an industry need to have the right direction for monetizing and taking up blogging as a full time career. Thanks for bringing this concern up.

  2. Nicely said naina.I personally underestimate my blog ,I work so hard to make it better and companies want free blogposts by giving a free stuff.After watching your video,I am motivated to take my blog as a full time job.Thanks!

  3. Thank you so much for this video. I blogged from 2012-2013 and then took a break for about a year and a half as I had to focus on my IT job and get some certifications. Now that I am back, I have to say I am sooo out of touch with it and feel clueless at times. Being so out of touch, I dont really get many emails etc but I did recently and honestly I am in such a dilemma as to what to charge. I dont want to go unreasonably high neither do I want to scoop too low and bring down the market for everyone else too. You motivated me with this video. Thanks again 🙂

  4. This is an extremely insightful video. I’ve been pretty lost about the inner workings of the fashion blogging industry – this is quite spot-on, and when I come to think of it, all of it makes sense. Also gives me an idea on how I should be evaluating my costs. Thanks for making this! 🙂

  5. Hi Naina,

    As you see I am sending you a comment after 4 months of this blog and video been aired. That makes me too busy to be regular follower, sorry but I dont visit blogs often.

    So here is what the other side of story is. I work with a fashion college(name sake head it) and I also contribute in an internal magazine. And trust it’s alot of work to produce content. I get your pain & pintch. But the fact I vist your blog now & then is because I love your content and i dont like many others for simple reason “They fail to produce content” It is a quick fix… copy and paste what brand wants to right. In past I have sent out press release for my event. And few of them have just cut copied and pasted word by word. That basically makes them publish 4 _5 stories a day. So no cost apart from posting it for the time it will take to post it. I respect your work as I see soul in it. I am in creative feild and original stuff makes a difference.

    I say it out loud when the hustel bustle of name sake bloggers will settles down we will have quality which will stay. I am also glad to see you gave good energy to respect the wotk they do. But each of them shall work for it too.

    So the charges you get paid is pretty much for quality. So what to say more. Keep writing I shall be happy to read more.

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