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The Free Culture

[textcol] “We needed a small favor… we need some high resolution shots for a photo-wall for our event. Please do let us know if you can spare some photographs for us.” “We want you to attend our conference and photograph it because it will be great for your portfolio.” “I don’t understand why you charge so much?! The other photographers…
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Branding : Brands, Events, Social Media

It is foolish to assume that everyone knows about your brand – unless you’re an international conglomerate in the media space – like Nikon & Adobe. Spend some time telling me about your brand – not in a dirty cyclo-styled paper press-release but in person / a personal note on email. If it is the first time that a brand…
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Needs : Brands, Events, Social Media

When you have successfully identified the relevant people you would like to invite and would like to invest time in – assuming you’re doing this some months / weeks in advance – then engage with those people. When someone from a PR agency calls me up “just like that”, asking me to “please come for our event” when I don’t…
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Investment : Brands, Events, Social Media

Once your research points out someone to you as RELEVANT, for your event / brand, then find out whether their activities are regular and consistent. Someone might have been a fantastic blogger 5 years ago but now only updates their blog once in six months and that too with a miscellaneous story about their lawn and birds. Does their blog…
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Relevance : Brands, Events, Social Media

As you might know, sometimes I am invited to events by brands. I know that’s a sweeping statement – to give perspective, these are fashion / mobile / technology / celebrity / e-commerce or other retail brands who have events like product launches / celebrity endorsement announcements / entertainment evenings / press conferences / fashion shows, etc. The reason I…
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Adobe Photoshop CS6

How do I objectively review something that is part of my life and I love it dearly? Everything I do, makes me a visual artist : logo design, graphic design and photography. And I use Adobe’s Creative Suite for all of it. Tough to stand back and objectively look at features and dissect everything with a scalpel. If it wasn’t…
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Psychedelic Tiger : Logo Design Engagement

This is one of the most fun branding assignments I have been part of. And the client contacted me via Twitter. A friend of mine @dhruvbhutani mentioned that one of his friends @talv, was looking for a logo designer for a new venture they were launching. I read that on this Twitter updates and asked him to ask his friend…
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Arun Verma Design Studio

After a decade of being in touch with him, I finally had the opportunity of meeting with Arun Verma. And at his design studio to boot – what a lovely and simple space! Arun’s studio is situated in Sector 6, Noida and he has about 20 fab designers working for his clients. Thank you Arun and Jisha for the excellent…
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Flipkart : Logo design engagement

In December 2010, Flipkart got in touch with me for a logo re-design assignment and I was thrilled that one of my favorite Indian e-commerce companies would like to work with me! They clearly mentioned they were also working with another designer / studio / agency for the very same project scope. PHASE ONE The process of developing the logo…
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Diwali 2011 Wallpaper design

Here’s a desktop and mobile phone wallpaper for your personal computers, your Android devices and your iPhones. Happy Diwali! Diwali wallpaper : 640 x 960 for your iPhone 4 Diwali wallpaper : 960 x 800 for your Nexus One Diwali wallpaper : 1024 x 768 Diwali wallpaper : 1280 x 960 Diwali wallpaper : 1440 x 900 Diwali wallpaper :…
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