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The Point? There Seems To Be None.

  • August 1, 2017
  • naina

Last week, I was shooting for Google – working on a project that was totally right up my alley – meeting lovely women ( the ones I was photographing ) and driving all over the National Capital Region. I had also just returned from the hectic four-day trip at JW Marriott Mussoorie – I was shooting for them as well and additionally, crafting a 3 month campaign.

Whatever challenges that come along with meeting people and working with them, I was meeting them head on. It was a super busy week and I was reveling in it. There had been very little work before the month of June 2017 and a quick look at my revenue showed I’d already earned, in two months ( June & July ), what I normally earn in six months.

This week, I’m looking at Bryan Adams’ Instagram feed, at this one picture in particular. There’s a smiling side profile of Priyanka Chopra above his shoulder, behind him, as he takes a quick selfie, smiling, gap-toothed, into his smart phone. I grew up listening to his music and now he is also a professional photographer. A massive pang of jealousy hits me. I want to be him – photographing the who’s who. But I also want to be her – being photographed by Bryan Adams!

At the same time, I have Naval Ravikant’s voice in the back of my head, telling me that if I don’t want a hundred percent of someone’s life, I shouldn’t be feeling jealous about the 0.01% they share on Instagram. Do I really want Bryan Admas’ life? Er. I’m not sure what his entire life looks like but I think I do! I do see the side where there are some who probably want my life.

My brain then takes me to this private message someone sent me on Instagram. “How come you have more than 40,000 followers but only 100-200 likes on each of the photos you upload?” I don’t know man. If I know the answer to this question, you think I’d be doing something about it no? ( Apart from burning cash. ) Why is it so important to count these numbers anyway?

I’ve a picked a zit on my face by now. I don’t know the point of this short blog post. I want to be ok with that but being online won’t let me be ok with it. I want to rediscover my love for photography and blogging but the numbers won’t let me. Last week, I was off social media networks because I was in the thick of photographing client assignments. This week, I’m feeling irrelevant and inadequate because I am at my desk, editing images from the assignments and taking breaks means getting onto social media networks.

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  • July 31, 2017
  • naina
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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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