Tom Ford Lipsticks
I have had my eye out for Tom Ford Cosmetics’ Wild Ginger and Scarlet Rouge lipsticks for a while. Unable to source them from India, I requested a friend to…
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product
7 posts
The Wildings : Book Review
The Wildings is Nilanjana Roy’s first work of fiction. I have known Nilanjana off and on only via her Twitter updates. I have not read anything written by her prior…
Wildings : Book Launch
There’s a new book out – and it’s literally “cat fiction”. I’ve read a few excerpts & the author – Nilanjana Roy also @nilanjanaroy – also read out from her…
Branding : Brands, Events, Social Media
It is foolish to assume that everyone knows about your brand – unless you’re an international conglomerate in the media space – like Nikon & Adobe. Spend some time telling…
Needs : Brands, Events, Social Media
When you have successfully identified the relevant people you would like to invite and would like to invest time in – assuming you’re doing this some months / weeks in…
Investment : Brands, Events, Social Media
Once your research points out someone to you as RELEVANT, for your event / brand, then find out whether their activities are regular and consistent. Someone might have been a…
Relevance : Brands, Events, Social Media
As you might know, sometimes I am invited to events by brands. I know that’s a sweeping statement – to give perspective, these are fashion / mobile / technology /…