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85 #TNRE : Gifting in the context of Influencer Marketing for Brands #TheNainaRedhuExperience September 5, 2018
Launching a new store location. My social media team sat down with me and spent 3 hours coming up with a “gift box” and invite to send to about 30-35 well established influencers in different segments. Fashion, food, lifestyle and then people who have been part of my journey from day 1. Each box would […]
84 #TNRE : Influencer Marketing for Brands 09 : What are Influencers Paid For? What is Influence? August 29, 2018
If the entire story behind my brand is based on authenticity , does it not affect my credibility to “pay” someone to say good stuff about me? What are Influencers paid for? What is Influence? I’m paying an influencer to influence ? WHAT is that influence? Paid for time effort platform. Choose authentic influencer & […]
83 #TNRE : Is It Too Late To Become A Blogger / Influencer In India? #TheNainaRedhuExperience August 22, 2018
Influencer Marketing in India: Why are you a blogger? Famous for being famous not sustainable unless backed by money. Never too late. Always some blogs shutting down Quality is still missing Ever growing market Each one of us is an Influencer in our own circles Provide some value / learning ( Workshops : naina.co/workshop Blog […]
82 #TNRE : Is Being on Social Media Important for Photographers? #TheNainaRedhuExperience August 15, 2018
How does it help? What is the best way to do it? Video on YouTube.com/nainaredhu & blog naina.co/tnre
81 TNRE : Sharing is Caring & How I Setup My First Workshop #TheNainaRedhuExperience August 8, 2018
Some learnings from my first workshop (online brand building, influencer marketing, editorial calendar, social media etc) and a general sense of sharing is caring would be good in the blogging & photography industry in India.
80 #TNRE : About Envy & Blogging etc #TheNainaRedhuExperience July 10, 2018
Talking about what I’m envious of and how I’m trying to deal with it. It’s not easy. Everything is, “Oooh! Shiny!” and despite having been around in the industry for…
79 #TNRE Hindi Edition : ब्लौग्गिन्ग क्या है? / What is Blogging? #TheNainaRedhuExperience May 31, 2018
After spending years thinking about discussing blogging in Hindi, here we are! ब्लौग्गिन्ग के बारे मैं थोड़ा बहुत Download Audio-Only here : 79-TNRE iOS Subscribe on iTunes Others Subscribe via…
78 #TNRE : Fashion Weeks, Paid Collaborations and Desperation #TheNainaRedhuExperience May 11, 2018
This is entirely in response to an email I received. The email is indicative of the state of the industry in India currently. Blogging specifically but also how creatives and…
77 #TNRE : Barter Collaborations in Influencer Marketing #TheNainaRedhuExperience May 2, 2018
Is it ok to work on the basis of barter? For brands and for influencers? Why do I complain when I receive requests for barter collaborations but then I also…
76 #TNRE : Blogger Awards, Conferences & Rahul Gandhi #TheNainaRedhuExperience April 18, 2018
I talk about the latest Blogger Awards and Conference hosted by Cosmopolitan Magazine in India, a bit about the SoDelhi Blogging Confluence and finally a bit about the photographs of…