Wearable, purposeful clothing at O’2nd‘s presentation at New York Fashion Week today. They’re on Instagram. The brand’s big in Korea and China and has made inroads to the US market last few years. The label retails at Barney’s ShopBop etc.
I’m noticing lighting isn’t great at shows / presentations here. Maybe I’m just used to how nicely everything’s prepped for us photographers during fashion week in India. Spoilt I am. It’s been particularly hot in New York and today was no different. Sadly, at least the above presentation’s venue was not well prepared – I asked for water to drink and was told “We don’t have water.” Clearly, fashion week in India does have its plus points!