( Correction : “I DO want to be remembered as me.” not “I DON’T want to be remembered as me.” )
The best way to become a better photographer is to photograph more. And more and more. And don’t forget to share it. Show it to your friends, your neighbours, put it up online and show it to the world. It is brave if you put up your work and ask people to judge it. Implicitly. It changes you. It makes you look at your work differently. It makes you look at a client brief differently.
Photographer and Social Media Influencers are not two different things. They are two dimensions of the same person. And brands do find advantages in hiring a photographer who has a social media presence. And I highly doubt a brand would hire a terrible photographer just because the photographer has a million followers on a social media platform. I’ve yet to come across a photographer whose work is complete garbage and who has hundreds of thousands of followers on social media who is also actively getting hired as a photographer by brands. Brands might hire them as a social media influencer because of their reach but maybe not for their photography skills.
I get hired for both together and separately. I’m not saying it’s not confusing, it is, but what’s not confusing is recognizing the inherent value in hiring a social media influencer who is also a good photographer or a good photographer who also has a decent social media presence. This is just how it works in today’s world. Get over it and get into it yourself, instead of finding this “strange”.
Download Audio-Only here : #02-Photographer-or-Social-Media-Influencer