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Some business tips #photography

  • October 25, 2012
  • naina

When there’s something I care deeply about, I talk a lot about it. On Twitter for example, I talk a lot about professionalism and photography. I am curt with questions like “What camera did you use? What lens? What lighting?” As if it is the equipment that defines the quality of work produced.

I also worry that a lot of aspiring photographers look at people like me and think, “What a glamorous life! So much money! I must quit whatever it is I’m doing and buy a camera and then I will have arrived.”

I am a supporter of the current reality of, “Everyone with a camera is a photographer.” I think it raises the bar for everyone and that is great for my profession. It is great for me because I move, I am on my toes, I am continually pushing myself, and I am producing work that was better than my last assignment.

The business aspect of being a professional photographer is not very well understood, especially by aspirants. When I was an aspirant, I had no clue either. I didn’t even know what questions to ask.

A few nights ago, @5mPortrait said, “Some business tips…” and my replies were as follows:

1. Balance between the jobs that fuel your drinking habit & the jobs that fuel your soul.

2. Always get paid for what you do unless it’s something you really want to do & would give your left arm to do.

3. Always sign a contract. Even for free work. Always get a 100% advance. Business, professionalism. Always.

4. Smile and be nice to people. Show up. Do the hard work that no one else is willing to or has even thought of.

5. Meet people, make friends, ask questions, ask for work. Paid work.

6. Do good work. Each assignment you deliver should be better than your previous one. Raise the bar for yourself.

7. Don’t listen to those who tell you it’s tough out there. It is tough but it can be done.

8. Really, truly, WANT it from the bottom of your heart & put all of your soul into it.

9. You will have bad days / assignments – build a circle of advisors & friends who “get” what you do & support you.

10. Shoot a LOT. Even where there is no client / paid work, make your own and shoot shoot shoot shoot shoot.

There’s no secret sauce really. Just consistently show up, deliver, be professional & have self-esteem.

There’s no step-by-step guide on who to get in touch with, how to approach them – who those people are etc. Every person you meet is a potential client or knows someone who can be a potential client. Blog about your work, don’t be shy to talk about your work, don’t cringe when someone pays you a compliment, don’t shy away from the media, don’t shy away from fame. What you bring to your business, only you can bring. Chin up and shoot shoot shoot!

All Rights Reserved. If you would like to use the above article / commission me to write something for your publication, please email me on blog@naina.co

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2 comments
  1. Bhimanshu says:
    October 25, 2012 at 7:35 pm

    Thanks.
    It will be helpful 🙂

  2. AD says:
    May 28, 2013 at 5:22 pm

    WOW…..you are really good @ inspiring people 🙂

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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