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Neel Sutra, Khan Market by Deepika Govind

  • June 11, 2014
  • naina
Naina.co-May-2014-Deepika-Govind-Neel-Sutra-Khan-Market-Store-Dress-Trials-Photographer-Storyteller

Naina.co-May-2014-Deepika-Govind-Neel-Sutra-Khan-Market-Store-Dress-Trials-Photographer-Storyteller

You recall I covered the launch of the Neel Sutra store at The Oberoi? In lieu of that, designer Deepika Govind was going to dress me up in one of her beautiful creations.

For this, I visited their store at Khan Market and that’s when I realised there’s a Neel Sutra store in Khan Market too! The designer has two stores in Bangalore and two in NCR currently.

I picked out a selection of dresses I liked and proceeded to try them on.

Naina.co-May-2014-Deepika-Govind-Neel-Sutra-Khan-Market-Store-Dress-Trials-Photographer-Storyteller

Beautiful weaves combined with contemporary cuts. I love such combinations. I don’t wear too many Indian clothes but I love the fabrics and the prints and textures and am always keeping my eyes peeled for dresses that utilize these.

Lucky to have hit the motherlode in this case! So many options to choose from. In fabulous silk Ikat weaves and the Blue Pottery collection, cotton, minimal prints and happy colorful ones.

Naina.co-May-2014-Deepika-Govind-Neel-Sutra-Khan-Market-Store-Dress-Trials-Photographer-Storyteller

This dress has a beautiful delicate print – but the cut is not my style. I was so happy to have tried it nontheless because I got photos!

Naina.co-May-2014-Deepika-Govind-Neel-Sutra-Khan-Market-Store-Dress-Trials-Photographer-Storyteller

This one below was my second favorite choice. Light silk through and through and traditional Indian weaves combined in a burst of bright colors. And it costs less than INR 10,000! So many levels of brilliant.

Naina.co-May-2014-Deepika-Govind-Neel-Sutra-Khan-Market-Store-Dress-Trials-Photographer-Storyteller

But I’d already found a winner in this one. Thank you so much Veena for your kind help in pointing out the ones that you instinctively knew I’d love! I’m so grateful that you pushed me to show you each dress as I’d tried it on – wearing them for that slightly longer period allowed me to feel the fabric and make a really good choice!

Naina.co-May-2014-Deepika-Govind-Neel-Sutra-Khan-Market-Store-Dress-Trials-Photographer-Storyteller

I was compeltely sold on this dress because it’s actually two pieces. And I could imagine so many other uses of the blue flowing “shrug” that drapes over this dress. Combining it with a crisp white full-sleeved collared shirt over blue jeans would be so awesome. And the fabric is light enough that you won’t feel the extra layer. The dress itself is silk and has a lining inside. The sleeves are sheer silk with crochet ends. Veena gave me the option of getting the sleeves removed if I so wanted but I left them as is for now. It’s a darling dress and one of my first v-neck possessions. It costs less than INR 20,000 and is a steal on so many levels.

Naina.co-May-2014-Deepika-Govind-Neel-Sutra-Khan-Market-Store-Dress-Trials-Photographer-Storyteller

The item on the left above is my new dress ready to be folded and put in a box for me. And the item on the right is an “Aroma Saree”. The weave is fragrant for up to 20-30 washes and all you have to do to rejuvenate the fragrance is slightly rub the fabric together. ( The stoles they gifted at the launch were also from a similar weave but the fragrance was different – I almost regret gifting it to my Mom! ) We could use more of these in the Indian summers because of all the body odour issues this country suffers from. No joke.

The Neel Sutra, Khan Market Store is right opposite the Aura Spa, near Punjab National Bank, in the middle lane. Do drop by to soak in the spacious blue walls and blue-stained wood floor. They also have a nail bar on their upper level and a dedicated bridal room is being setup for consultations.

Designer Deepika Govind is on Twitter @DeepikaGovind

This was fun! I hadn’t anticipated I’d enjoy “Trial Room Photos” as much as I did – maybe I’ll try this out with other stores as well.

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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