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  • #WTFNaina

#WTFNaina : Exceptionally Free

  • November 2, 2017
  • naina

Would you be interested in being one of the very first bloggers to write about these exceptional pieces?

How about, “Would you be interested in being the very first such brand to be featured on the exceptional Naina.co?” No? Sounds arrogant doesn’t it? So does your question. There’s effort that goes into creating the product you’re trying to sell. There’s effort that goes into running this blog and the social media channel network around it.

To answer your question, No. I don’t want to be the first blogger to take on the “opportunity” to do work for free. Because that is what you’re asking. Your question also indicates the level of knowledge you have about my work and industry, i.e. ZERO. You have probably heard that “it brings in eyeballs” but that is your extent of information and you don’t seem inclined to learn more. Where is the compensation? “Opportunity” to write about you? Get out. It’s work. W. O. R. K. Maybe you will get an idea about it if you try to blog and maintain a social media profile that doesn’t have ten followers with zero updates. Sounds like too much work? Guess what? It is!

Just because you believe you’ve created an exceptional product doesn’t mean it is exceptional. It better be exceptional quality to begin with. Brand-perception about “exceptional” will hopefully further be added on by smart marketing. Influencer marketing can be one of the approaches in that marketing effort.

Sending emails asking professionals to work for free because you think your product is “pretty” is daft at best. Don’t do it.

 

More anecdotes and stories in the #WTFNaina series. ( These are all inspired by true stories. Some written emails, some from face-to-face meetings. )

 

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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