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  • #WTFNaina

#WTFNaina : So Expensive

  • November 13, 2017
  • naina

“We saw photos of Paris on your blog! So we thought you would be the perfect photographer for our brand! But I’ve heard you’re very expensive. But we really want to portray a ‘luxury’ element in the photographs. You know our product costs 3 Crores, so we want to attract the right customers.”

This happened a few months ago. It was a conversation, in-person. After the meeting, I responded with an email that had details of how I work, tentative pricing, licensing, etc. There has been no response to my email yet.

There is a certain respect that I have for people who use their words. “Expensive” is subjective. What I charge for my photography service might be peanuts compared to what a photographer with experience similar to mine might charge in another country, for example. Or, my charges could be someone’s annual take-home salary. “Affordability” is a function of many things. “We don’t really have a budget.” or “We haven’t thought of the budget.” turn into “That’s out of our budget” after I send in a quote.

Unprofessional communication gives away your background and experience. No matter if you’re the CEO of an international luxury brand in India.

I used to feel disheartened & angry. Now, I use these experiences as memory markers. If I have to deal with the same people again, I clarify my expectations before hand. Instead of assuming that a luxury brand’s CEO will be professional, I keep my expectations rock-bottom and clearly communicate what I expect. ( This rarely works to change their behaviour by the way. I have been trying to take complete ownership of my work – so, if a prospective client doesn’t understand something or refuses to respond to my emails, I try to look at it as “What more could I have done?” and attempt to do that. Sometimes, it works. Most times, I’m a little wiser and that’s that. )

I have also considered doubling my rates. If I have to deal with unprofessional people, I might as well make it worth my time. But most times, if I ever receive an enquiry from the same people, I turn them down. No amount of money is worth dealing with this kind of unprofessionalism.

 

 

More anecdotes and stories in the #WTFNaina series. ( These are all inspired by true stories. Some written emails, some from face-to-face meetings. )

 

 

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  • November 12, 2017
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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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