Logo Design & Packaging : GLO CFLs & LEDs
GLO is a manufacturer of CFL and LED lighting fixtures and they got in touch with me for the design of their logo and primary packaging. The brief The client…
Posts by tag
logo design
107 posts
The Free Culture
[textcol] “We needed a small favor… we need some high resolution shots for a photo-wall for our event. Please do let us know if you can spare some photographs for…
Branding : Brands, Events, Social Media
It is foolish to assume that everyone knows about your brand – unless you’re an international conglomerate in the media space – like Nikon & Adobe. Spend some time telling…
Needs : Brands, Events, Social Media
When you have successfully identified the relevant people you would like to invite and would like to invest time in – assuming you’re doing this some months / weeks in…
Investment : Brands, Events, Social Media
Once your research points out someone to you as RELEVANT, for your event / brand, then find out whether their activities are regular and consistent. Someone might have been a…
Relevance : Brands, Events, Social Media
As you might know, sometimes I am invited to events by brands. I know that’s a sweeping statement – to give perspective, these are fashion / mobile / technology /…
Adobe Photoshop CS6
How do I objectively review something that is part of my life and I love it dearly? Everything I do, makes me a visual artist : logo design, graphic design…
Logo design : GE Women’s Network
[ This is an old project from 2010 that I never got around to blogging about. ] Genpact corporate communications got in touch with me – they were looking to…
Psychedelic Tiger : Logo Design Engagement
This is one of the most fun branding assignments I have been part of. And the client contacted me via Twitter. A friend of mine @dhruvbhutani mentioned that one of…
Arun Verma Design Studio
After a decade of being in touch with him, I finally had the opportunity of meeting with Arun Verma. And at his design studio to boot – what a lovely…
Flipkart : Logo design engagement
In December 2010, Flipkart got in touch with me for a logo re-design assignment and I was thrilled that one of my favorite Indian e-commerce companies would like to work…
Amrutanjan logo re-design & re-branding critique
Amrutanjan is an Indian healthcare company and are considered pioneers of pain and congestion management – since 1893. Their TV ads with catchy, simple jingles of “It’s gone!” enthralled me…
Diwali 2011 Wallpaper design
Here’s a desktop and mobile phone wallpaper for your personal computers, your Android devices and your iPhones. Happy Diwali! Diwali wallpaper : 640 x 960 for your iPhone 4 Diwali…
Logo design engagement : HDFC RED
This branding engagement was carried out way back in February 2010. It is going to be a long case study. I bank with HDFC and when they got in touch…
Logo design engagement : Sigante
The brand naming engagement, which resulted in “Sigante” is detailed here. Following is how the logo evolved. [ Having named the brand, the business element of real-estate had to be…
The new / old business cards
I completely forgot to show off my business cards! This is taking-off from the personal calling cards post I had done earlier. The letterpress company is @themandatepress with their website…
Brand naming engagement : Sigante
This brand naming engagement was for a real-estate client. The business was identified as “The brand’s business is to provide world class consolidated real estate services under one umbrella to…
Brand naming, Logo and Landing page design : Dokito
I’ve always maintained that working with friends in a professional capacity is the best. The client can be persuaded and recommendations can be give with more freedom and swear words…
Utplava : Logo Design : Case Study
Evolution of the latest complete logo design project for the Utplava brand for Shefaly Yogendra. I’d worked earlier with Shefaly for developing a logo for another brand, Metacognita. Shefaly has…
CreativeGaga : Indian design magazine
CreativeGaga is one of India’s only magazine dedicated to graphic design and graphic arts as well as other visual media like sculpture and photography. The best part is that the…
Logo sketching : events : Round One
THE TWEETS : one : TV box with the band name in it = events? Hmmm. Maybe / maybe not. But it’s just sketch one, so I’ll hold judgement. two…
Influencers
Let me tell you something you already know. The world ain’t all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your…
Grazia Magazine : Profile Feature
I’ve been featured on the Profile column in the September issue of Grazia magazine. Photographs of the article on the pages of the magazine below. The article heading is “The…
Identity for the Indian Rupee
There’s been a lot of talk and discussion around the new identity for the Indian Rupee. The currency now has it’s very own symbol – and the Indians are all…