The boys launched their Winter 2016 Collection at Art Konsult in Hauz Khas Village a couple of evenings ago. Over starry cupcakes and sparkling beer, there were shirts and jackets and footwear that were shiny and sparkly too! The collection is called “Light Year” and the room had been arranged in a way that took the viewer from a blue sky and white clouds to a silver streak and galaxies, planets and stars and the universe. Well thought out placement! And simple. Apoorav & Siddharth had clearly decided on a theme and then stuck to it, which isn’t easy to do considering market pressures.
The materials used include neoprene primarily but also denim and velvet and sheer fabric. The shoes included this one sparkly purple number that Prince would be proud of! Love at first sight ( it’s in the photos below. ) The colours ranged from basic whites, blues, greys and blacks to what are still considered “adventurous” in menswear : multicolored galaxies, shiny copper and silver. Enjoy photos from the launch evening, details of the garments mostly. And it is wonderful to see menswear labels emerge more prominently in the Indian fashion space. The number of people who turned up to show their support was also heartening to see!
You will be seeing more menswear on this blog in the coming months!
Thank you for having us over Apoorav & Siddharth – we will be seeing more of you!
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Naina Redhu is an international Luxury & Lifestyle Photographer based out of India. Although that is a very narrow scope to define what she does. Add Brand Storytelling and Influencer Marketing and she’s also an Experience Collector – some say “Blogger”.
She has been blogging since 2004 starting with Innovation & Creativity > Branding & Identity Design > Luxury & Lifestyle.
Naina.co was launched in 2010 & has become THE Luxury blog where international luxury brands feature their craft for the Indian audience. Naina.co is best known for vibrant photography combined with brand-storytelling that elevates a brand’s message far above “regular blogging”. As a brand, Naina.co has created a unique space within the Indian Influencer Marketing industry as not only a creator of quality brand-relevant content but also an industry leader pushing the boundaries of creativity and professionalism.
Naina talks about professionalism in the photography industry & blogging. She answers questions that readers email to her or leave as comments. She also *sometimes* answers questions related to life and how she does things.
The podcast is published each Wednesday 9 a.m. IST ( Indian Standard Time. )