After 44 episodes focusing on better work practices for Bloggers / Influencers, this 45th episode onwards, I will be focusing on how brands can work with Influencers / Bloggers. Things to consider even before you start searching for the right influencers for your brand. Things to consider about the influencer before you start searching for them and things to consider during and after the influencer marketing campaign.

There will be a series of podcast episodes addressing this concern based on a few emails that I have been receiving from brands who have never launched any influencer marketing campaigns and don’t know where to start. At this point, I am not sure how many episodes I will do to address this subject. According to my research and notes, it should be at least 10-12 episodes, not counting the questions I have already received since I posted the promo for this episode on my Instagram.

By “my research”, I mean that I Googled phrases on the lines of “things to consider before launching an Influencer Marketing Campaign” and “guide to influencer targeting” and “how to work with influencers” and

Download Audio-Only here : #45-Influencer-Marketing-For-Brands-Part-One-The-Naina-Redhu-Experience-TNRE

Links to some decent articles that address this subject : 01 | 02 | 03 | 04 | 05 Those are some of the nice ones. I must have read hundreds of articles / book excerpts, etc. but I wasn’t able to find a single resource that made it easy. Hence, the podcast.

You can ask me anything by leaving a comment here or by emailing me on

If your brand would like customized, personalized advice, I’m available for hire as a consultant. I can talk to you over the phone or meet in person if you are in Delhi / NCR.

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