RSS The Naina Redhu Experience Podcast
  • Naina's Monday Ask Me Anything 27/07/2020 July 28, 2020
    Is it true that "when you're starting as an artist, you should be charging minimal to get commissions"? Ā Ā Not true. Ā It is shit advice given by those who didn't make money when they started & are trying to maintain that shit status quo by giving younger artists bad advice. Ā You're not going to get commissions […]
  • Delhi to Bikaner by Air. Travel During A Pandemic. July 23, 2020
    A brief description about what we encountered while flying from Delhi to Bikaner for our stay at @narendra.bhawan.bikaner The hotel has a super cool "we pay, you stay" offer for travelers. More details about this via the link in their Instagram bio. We flew Air India. It's the only direct flight from Delhi to Bikaner. […]
  • Naina's Monday Ask Me Anything 20/07/2020 July 20, 2020
    How do you get more potential clients as your followers? For a not so camera friendly person... Talking to the camera is similar to talking to another human being. If you can do the latter, then you can do the former. It's ok to fumble - it's ok to say "ooops" and not edit it […]
  • Opinion : The Santoshi Shetty Kerfuffle #TheNainaRedhuExperience July 17, 2020
    Santoshi is a popular Instagrammer from India. She is 26 years old. A student of Architecture. She lives in Bombay. Her previously popular blog The StyleEdge, has not seen an update since August 2019. Santoshi posted an IGTV video on her Instagram channel. Here's a link to the IGTV video ( this was later deleted […]
  • Naina's Monday Ask Me Anything 13/07/2020 July 14, 2020
    QUESTIONS : 1. What's the one thing that you're really worried about right now? 2. I'm a wedding photographer who hasn't posted on IG since March. How do I start posting again? Posting about weddings just didn't seem right ... how do I re-approach it now, 4 months later? 3. If there are so many […]
  • Naina's Monday Ask Me Anything 06/07/2020 July 7, 2020
    ( Instagram Profile Review : https://www.naina.co/instagram ) How to enhance writing skills? @devineseven Ever tried glass painting? @tushar_babbar How do you deal with friends (not close ones), asking for free business advice? @sanjanasamuel How are you keeping your eyes safe despite being exposed to screens so much? @manhpreetsingh How to find your ace style in […]
  • Naina's Monday Ask Me Anything 29th June 2020 June 30, 2020
    Workshops : workshopsbynaina.com Art Shop : khaosphilos.com Subscribe to the Newsletter : naina.co/newsletter Any photography session in the coming weeks? Yes! Definitely one free webinar for an hour where I plan to talk about the absolute basics for those of us who know a good photo when we see it but don't know how to […]
  • Naina's Monday Ask Me Anything 22nd June 2020 June 30, 2020
    How do you differentiate between positive criticism & unwanted advice? "Criticism" has two definitions : "the expression of disapproval of someone or something on the basis of perceived faults or mistakes" & "the analysis and judgement of the merits and faults of a literary or artistic work". The former is negative & unhelpful. The latter […]
  • Naina's Monday Ask Me Anything 15th June 2020 June 22, 2020
    As a new brand / creator, how do I get visibility? How will people get to know about me? ...... Online + offline approach. 1. Do / make / be good quality. 2. Meet people in-person / interact online. 3. Talk about what you do, consistently. Share. 4. Repeat. Give it time. If you have […]
  • Selling Art On Etsy: Should I Do It? #TheNainaRedhuExperience 107 June 13, 2020
    TLDR : No. Donā€™t. Some of the reasons that Iā€™ve been able to think of why selling on Etsy is a bad idea for your brand and business : .....ALGORITHMS You, your shop, your brand and your livelihood is at the mercy of Etsyā€™s Algorithm. If they decide to de-incentivize the category of products under […]

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

All Copyright rests with Naina Redhu. All Rights Reserved. Written permission is required for you to copy & use images or text from this website. Email n@naina.co to ask.

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#53 The Naina Redhu Experience : Influencer Marketing for Brands, Part Eight, Things To Consider with Influencers

Things to consider when you - as a brand - start looking for Influencers. I get into details of the notecard that was introduced in the last podcast episode.Influencer's Presence + Influencers who are Specialists & Generalists + Influencer References ( Media Kit / Client List ) + Content Quality and Production + Content Licensing + Disclosure Handling + Preference for Direct or via Agency relationship with the Influencer.Enjoy! And thank you for listening / watching. What do you think about this series? Is there something I'm completely missing? Am I talking about stuff that's too basic? Am I making any sense? Would love to know!
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#52 The Naina Redhu Experience : Influencer Marketing for Brands, Part Seven, What is an Influencer? Where do I find Influencers?

Finally! 52 weeks of this podcast. A whole year! Unbelievable eh - at least to me! And the seventh edition in the Influencer Marketing for Brands series! ( I'm talking about - from a brand's point-of-view - who or what is an "influencer" and I also talk about where you can find these influencers. )I get a little pedantic about things like "What is an Instagram bio?" because a lot of people are starting on this "influencer marketing" thing only in 2017 - they are new to social networks and we can all use a bit of a nudge to get started.Where will you find influencers? Ask around. Word of mouth is ideal to know who has done solid work. "Follower" counts can be and are super deceptive. Do you research, talk to other brands who have experience in working with influencers. Where did they get value from? Ask for recommendations.
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#48 The Naina Redhu Experience : Influencer Marketing for Brands, Part Four

How do you decide what social media channels are most relevant for sharing the content that the influencer has created for you? How do you measure the impact of your influencer marketing campaign? ( There's no silver bullet - you have to do a bit of trial and error and then figure out what works best! )Part Four on the "Influencer Marketing for Brands" series address "relevant channels" and "measurement". I would like to re-iterate here that I am speaking from own experience of working with hundreds of brands over the years and observing what has worked and what hasn't. Considering how quickly things change in today's scenario, as a business owner, you would be wise to consider a variety of opinions, experiment and then own the process for your brand. The things I talk about might help you but I am not an expert in this arena - there are, possibly, many other people who are way more qualified to give you advice about this subject. I'm probably the only one who has a podcast / video series. I'm also probably the only one who's mad enough to put all this information out on the Internet for free. I am mad passionate about this because this is what I love doing. I thrive in this and absolutely enjoy watching a great influencer marketing plan fall into place. Regardless of whether I'm one of the influencers working with said brand!