#69 TNRE : FAM Trips, Traditional Media, Dude WTF #TheNainaRedhuExperience
Rant. It’s 2017. It’s going to be 2018. Nothing changes as long as the old guard stays. Gotta have some fun!✌️ Download Audio-Only here : 69 TNRE iOS Subscribe on…
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About Naina Redhu
Naina Redhu is a professional photographer. Her career, spanning 15 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina started her blog 15 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well. "The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 6th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country. For those who are not located in / around NCR and are hence unable to attend Naina's workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.
Handy Mini Chopper #Kitchen #EyesForDining
Super useful product for your kitchen. Chop an onion without shedding tears. Of course, chop other vegetables too. I bought mine from here on Amazon : http://amzn.to/2AwRvnR (it has my…
#68 TNRE : A book, a tripod & what I’ve been upto #TheNainaRedhuExperience
Download Audio-Only here : TNRE-68 iOS Subscribe on iTunes Others Subscribe via RSS YouTube Channel : YouTube.com/NainaRedhu All Episodes on the blog : naina.co/tnre
The New Rules of Online Brand Building #WorkshopsByNaina
#67 TNRE : Instagram Copyright Issues & Professionalism in Blogging Case Study #TheNainaRedhuExperience
“I must be the only idiot in the country who is returning money that has already been credited into my bank account. And this after you have wasted my time…
#66 TNRE : Should I Refer Another Photographer to My Client? #TheNainaRedhuExperience
Should I recommend my competition? Are they even my competition? Am I recommending them because I feel sorry for them? Or I am jealous of the quality of work they…
ART SHOP
#65 TNRE : Entrepreneur Pain Points & Professionalism #TheNainaRedhuExperience
Born from a bunch of conversations I’ve recently had with fellow entrepreneurs. How do YOU deal with unprofessionalism? How do you deal with the stress of dealing with fellow human…
PHOTOGRAPHY CLIENTS
#64 TNRE : Agency Terms for Influencers : MADNESS #InfluencerMarketing #TheNainaRedhuExperience
You have got to be kidding me with the kinds of terms influencers are expected to sign up for! Just read this email I received and hear me rant about…
#63 TNRE : Instagram Numbers are Irrelevant for Influencer Marketing
Take it with a pinch of salt. Things change dramatically in today’s technology landscape. What is true today, might not be true tomorrow. What works for me, might not work…
#62 TNRE : My Perspective on Photo Editing
How much is too much? Where do I draw the line? Etc. I enjoy editing photos but what does “editing” mean? Don’t you mean “re-touching”? Is there a difference? What…
The hardest part about a long-distance relationship
Is it on or is it off? I mean I know it’s on. But is it? And no, having signed a paper contract doesn’t make it any different. I’m not…
#EyesForStreetStyle
#61 TNRE : Hashtags & Influencer Marketing
A hashtag is a type of metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.…
#60 TNRE : Naina Reads Emails : Photograph Us For Free
The WTFNaina series wasn’t as entertaining as I’d hoped it would be. It was more “confrontational” or negative as far as I can tell. And not for you folks reading…
#TheNainaRedhuExperience Podcast
- 101 #TNRE : About My Art & Photography Practice #TheNainaRedhuExperienceExtracted from an Instagram Live Session.
- The Gift of Perspective : Have To Do vs. Get To Do #TNRE Episode 100 #TheNainaRedhuExperienceTrigger warning : I'm talking about the shift in perspective I was gifted when a friend of mine passed away. Grief, loss & a different way of looking at things. Dedicated to Bargoti.
- 99 #TNRE : Hashtags in 2019 #TheNainaRedhuExperienceFor the hashtag episode from 2 years ago, listen to episode no. 61. Not much has changed in terms of usage & relevance but there's a frenzy in confusion around hashtags. Are they effective? What's your goal? What are you trying to achieve? Hashtags are a tool to use, not a game that you need […]
- 98 #TNRE : Do You Need Engagement on Instagram? #TheNainaRedhuExperienceWhat is engagement anyway? When anyone can buy comments, likes, video views, etc., what is the value of this "engagement"? Why are you even ON Instagram in the first place?
- 97 #TNRE : Introductions Are In Order : Who Is Naina?About to hit 100 episodes on my podcast, some of you are new & I need to consolidate who I am too! So hi! Listen to me talk about who I am, what I do, how I got here, briefly.
#59 TNRE : My Professional Journey Part Two
Part One was broadcast / published last week. All podcast episodes are on naina.co/tnre In Part Two, I talk about my first ever client photography gig in 2006. When I…
#58 TNRE : My Professional Journey Part One
Considering how much I talk, I’ve never talked about my journey. I thought about blogging it but I realized I’d probably end up writing a lot and I would ramble.…
About Naina Redhu
Naina Redhu is a professional photographer. Her career, spanning 15 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina started her blog 15 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them. Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada. Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India. Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well. "The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 6th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country. For those who are not located in / around NCR and are hence unable to attend Naina's workshops, she is available for online video consultation sessions. Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India. Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.
#57 TNRE : Eleven Years Of Twitter
I signed up on the Twitter network on 13th of July 2006. The team had launched it in March of 2006 and someone sent me an invite to sign up…
#56 TNRE : Fake Followers & Comments
What are “fake” followers? Is there a way to figure out if someone else has fake followers? How can you tell if you have fake followers? Is there any advantage…
The New Rules of Online Brand Building #WorkshopsByNaina
#55 TNRE : Fashion Bloggers Need To Be Stopped ( Criticisms )
Sometimes, I think I should call this podcast, “I don’t know what I’m talking about” and not because I suffer from a crippling ego problem due to Impostor Syndrome but…
#54 The Naina Redhu Experience : Aadhaar, GST, Brand Communication Skills & A Case Study
Talking a bit about Aadhaar ( wrote a piece on the blog if you’d like to educate yourself about the basics ) and GST ( how it is different from…
ART SHOP
#53 The Naina Redhu Experience : Influencer Marketing for Brands, Part Eight, Things To Consider with Influencers
Things to consider when you - as a brand - start looking for Influencers. I get into details of the notecard that was introduced in the last podcast episode.
Influencer's Presence + Influencers who are Specialists & Generalists + Influencer References ( Media Kit / Client List ) + Content Quality and Production + Content Licensing + Disclosure Handling + Preference for Direct or via Agency relationship with the Influencer.
Enjoy! And thank you for listening / watching. What do you think about this series? Is there something I'm completely missing? Am I talking about stuff that's too basic? Am I making any sense? Would love to know!
PHOTOGRAPHY CLIENTS
#52 The Naina Redhu Experience : Influencer Marketing for Brands, Part Seven, What is an Influencer? Where do I find Influencers?
Finally! 52 weeks of this podcast. A whole year! Unbelievable eh - at least to me! And the seventh edition in the Influencer Marketing for Brands series! ( I'm talking about - from a brand's point-of-view - who or what is an "influencer" and I also talk about where you can find these influencers. )
I get a little pedantic about things like "What is an Instagram bio?" because a lot of people are starting on this "influencer marketing" thing only in 2017 - they are new to social networks and we can all use a bit of a nudge to get started.
Where will you find influencers? Ask around. Word of mouth is ideal to know who has done solid work. "Follower" counts can be and are super deceptive. Do you research, talk to other brands who have experience in working with influencers. Where did they get value from? Ask for recommendations.
#51 The Naina Redhu Experience : Location Courtesy, Instagram
Taking a break from the Influencer Marketing for Brands series and answering a question received from a blogger. Also talking a bit about the effect of being verified on Instagram ( basically, a slight uptick in blog traffic because can include links in stories - although have noticed that some non-verified accounts can also share links in stories now. )
#50 The Naina Redhu Experience : Influencer Marketing for Brands, Part Six
Well hello! It is the 50th edition of my podcast! Almost a whole year of weekly episodes. Which is totally not what I had expected to do but I definitely…
#49 The Naina Redhu Experience : Influencer Marketing for Brands, Part Five
Part Five of “Influencer Marketing for Brands” is about Engagement Strategy and Budgets. Engagement Strategy : what is your plan to deal with the responses that the influencer’s updates will…
#EyesForStreetStyle
#48 The Naina Redhu Experience : Influencer Marketing for Brands, Part Four
How do you decide what social media channels are most relevant for sharing the content that the influencer has created for you? How do you measure the impact of your influencer marketing campaign? ( There's no silver bullet - you have to do a bit of trial and error and then figure out what works best! )
Part Four on the "Influencer Marketing for Brands" series address "relevant channels" and "measurement". I would like to re-iterate here that I am speaking from own experience of working with hundreds of brands over the years and observing what has worked and what hasn't. Considering how quickly things change in today's scenario, as a business owner, you would be wise to consider a variety of opinions, experiment and then own the process for your brand. The things I talk about might help you but I am not an expert in this arena - there are, possibly, many other people who are way more qualified to give you advice about this subject. I'm probably the only one who has a podcast / video series. I'm also probably the only one who's mad enough to put all this information out on the Internet for free. I am mad passionate about this because this is what I love doing. I thrive in this and absolutely enjoy watching a great influencer marketing plan fall into place. Regardless of whether I'm one of the influencers working with said brand!