Naina.co
  • Blog
    • Everything
    • Only Articles & Writing
    • #NAINAxStyle
    • Podcast : The Naina Redhu Experience
    • EyesFor…
      • #EyesForLuxury
      • #EyesForLifestyle
      • #EyesForDestinations
        • #EyesForIndia
        • #EyesForDubai
        • #EyesForEurope
        • #EyesForLA
        • #EyesForLondon
        • #EyesForNewYork
      • #EyesForPeople
      • #EyesForStreetStyle
      • #EyesForDining
      • #EyesForTechnology
      • #EyesForFashion
        • New York Fashion Week
        • Amazon India Fashion Week AW15
      • #EyesForBeauty
      • #EyesForPeople
    • Art
    • #MadeInIndia
    • #NAINAxADOBE
    • #NosedByNaina
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter

NAINA.CO

Instagram
Twitter
YouTube
Pinterest
LinkedIn
Spotify
Facebook
online brand building, photography & art
Naina.co
  • Blog
    • Everything
    • Only Articles & Writing
    • #NAINAxStyle
    • Podcast : The Naina Redhu Experience
    • EyesFor…
      • #EyesForLuxury
      • #EyesForLifestyle
      • #EyesForDestinations
        • #EyesForIndia
        • #EyesForDubai
        • #EyesForEurope
        • #EyesForLA
        • #EyesForLondon
        • #EyesForNewYork
      • #EyesForPeople
      • #EyesForStreetStyle
      • #EyesForDining
      • #EyesForTechnology
      • #EyesForFashion
        • New York Fashion Week
        • Amazon India Fashion Week AW15
      • #EyesForBeauty
      • #EyesForPeople
    • Art
    • #MadeInIndia
    • #NAINAxADOBE
    • #NosedByNaina
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter
0
  • #EyesForLifestyle
  • #EyesForLuxury

Rado DiaMaster Collection Launch #EyesForLuxury

  • August 28, 2014
  • naina
NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

The Rado brand came into being in 1957 ( although it had been founded in 1917 as Schlup Co. ). Since then they have been creating beautiful watches in ceramic primarily to reduce wear-and-tear. I wasn’t even aware that ceramic was being used to create watches ( it is scratch-resistant ) let alone know about the new plasma hi-tech ceramic ( tungsten carbide and titanium carbide ) that has been incorporated in the new range.

Rado launched six men’s watches from their DiaMaster Collection at JW Marriott, Aerocity, New Delhi yesterday. All six pieces are ceramic. There’s shiny and matt black and white and two plasma hi-tech ceramic pieces.

There were two launch events, I was present for the one in the afternoon. A chronological flow of the day with photos, below.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

On my way to the event. Thankfully in an air-conditioned cab. Delhi has been remarkably hot the last few days. Considering it’s going to be winters soon, there’s almost been no Monsoon! ( I was wearing a white jacket, a white v-neck t-shirt, black jeans and black patent-leather shoes. )

Sometimes partner-in-crime, blogger / student, Rasna Bhasin below. Thank you for the company Rasna! Always good fun hanging out with you, even if you’re being your usual young self and I’m trying hard pretending to be stern. Love taking selfies with you.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

The history of Rado began in 1917 in the small Swiss town of Lengnau when three brothers Fritz, Ernst, and Werner Schlup opened the Schlup & Co. clockwork factory. 40 years later, in 1957, it became Rado Uhren AG and the first watch collection was launched under this name. Rado is now known as one of the leading Sqiss Luxury Watch brands.

The stage was set and drinks were being served. Chilled Beer is highly appreciated in this weather. (*)

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

Rado’s CEO Matthias Breschan introducing the new collection to the audience. I loved how he was dressed! His suit was perfectly-tailored for him.

Matthias has been with the Swatch Group’s Board since 2005. He’s Austrian and studied at the Vienna School of Economics! ( Vienna is one of my favorite cities of Europe although Slazburg tied-in as well. )

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

A few on-stage gymnastic / acrobatic performances while an animation of how a Rado watch is created ran in the background.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

And after showing us the latest Rado TVC that has launced in India, Matthias launched the DiaMaster collection with Hrithik Roshan.

The TVC stars Hrithik Roshan with Lisa Ray although unfortunately Lisa could not make it to the launch event.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

The audience was allowed some questions and I asked Matthias about how the brand was planning to leverage social media for this campaign. While he assured me that social media is an important tool for Rado, he did not answer my question directly. He did say that TV and print were more important for them. In my opinion, it’s only a matter of time. Rado does have  Twitter and Instagram accounts.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

And then it was time for selfies!

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

Above with Matthias. I asked him if he is on Twitter so I could tag him but he isn’t. He said he’s appreciate if I shared the image on Instagram though, which I did, tagging the Rado Instagram account.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

Waiting at the Business Center lobby at JW Marriott to grab a quick selfie with Hrithik.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

Above, with Rado Marketing Head, India Piyush.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

Above with Rado’s brand ambassador, Hrithik Roshan.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

Got to take away this absolutely delicious cake. Since traffic made my return journey really long, I spent it taking selfies and digging into the cake.

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

It was a pleasant afternoon, away from the maddening crowds. Thank you for having me over Rado and thank you for making it a fun day Piyush! It was absolutely lovely meeting you in person finally and was great speaking with Matthias and grabbing that selfie!

NainaCo-Raconteuse-Visuelle-Photographer-Storyteller-Luxury-Lifestyle-Brands-Rado-Watches-Ceramic-DiaMaster-Launch-Delhi

Here’s the latest Rado TVC with Hrithik Roshan and Lisa Ray. Cute.

(*) The food counters were not as well-managed by the Marriott staff as I’ve come to expect. Hungry, I reached out for a slice of cheesecake, which was on display. A waiter ran in my direction and loudly told me that the counters were not open. A piece of cheesecake was already missing from the serving tray so I’d assumed the counter was open – there was no sign otherwise. Embarrassed, I put my plate back. Proceeded to sip on the Beer and watched a two older gentlemen opened the heated Fish-Fingers serving tray and proceeded to pile their plates high. They were not interrupted as the waiters watched. I asked the waiters if I could get some Fish Fingers on my plate and was told, “Sorry Ma’am but no.” Yo Marriott, what’s going on? Forcing the ladies to stay on diet are you? By the time the event wrapped up and the food counters were actually open, all the food was either cold or soggy or both.

 

Rado on Twitter | Instagram | Facebook

Total
0
Shares
Share
Tweet
Pin it
Share
Share
Share
Share
Share
Share
Related Topics
  • #EyesForLuxury
  • AeroCity
  • branding specialist
  • DiaMaster
  • Eyes For Luxury
  • hi-tech ceramic
  • Hrithik Roshan
  • JW Marriott
  • launch
  • lifestyle
  • luxury blogger
  • Luxury Brands
  • luxury photographer
  • Matthias Breschan
  • naina redhu
  • naina.co
  • new delhi
  • Piyush
  • professional photographer
  • Rado
  • visual storyteller
  • Visual Storyteller for Luxury Brands
  • Watch Collection
naina

Previous Article
Amit-Joshi-Fitness-Body-Building-Photographer-Naina.co-Storyteller-March-2014
  • #EyesForPeople
  • Client Photography Showcase

Amit Joshi, At The Gym

  • August 27, 2014
  • naina
View Post
Next Article
Naina.co-Photographer-Raconteuse-Storyteller-Luxury-Lifestyle-August-2014-HTC-One-M8-Smartphone-Camera-Mobile
  • #EyesForLifestyle
  • #EyesForTechnology
  • Photo Prints

HTC One M8 Smartphone #EyesForLifestyle

  • August 29, 2014
  • naina
View Post
You May Also Like
narendra bhawan bikaner, narendra bhawan, eyesforrajasthan, eyesfordestinations, bikaner, rajasthan, travel photogapher, nainaxnarendrabhawan, best boutique hotel in india, indian boutique hotel, narendra bhawan india, narendra singh, naina redhu, naina, lifestyle photographer, travel blogger
View Post
  • #EyesForDestinations
  • #EyesForLifestyle
  • #EyesForRajasthan

The Nine Stages of Experiencing Narendra Bhawan Bikaner

  • naina
  • December 17, 2020
the bridges of madison county, book, robert kincaid, francesca johnson, robert james waller, romance novel, novella, favourite romance novel, naina redhu, naina.co, love story
View Post
  • #EyesForLifestyle
  • Articles & Writing

The Bridges Of Madison County : My Favourite Romance Novel Ever

  • naina
  • October 21, 2020
janavi india, jyotika jhalani, naina redhu, LMIFWSS21, FDCI, Shaurya Athley, aprajita puri, janavi love, fdci goes digital, talisman, handcrafted, made in india, cashmere, shawls, luxury cashmere, eyesforluxury, madeininda, cashmere, kiera chaplin, spectaculars, eyeforfashion, fashion week, india fashion week, lotus india fashion week 2020, fdci fashion week 2020
View Post
  • #EyesForFashion
  • #EyesForLuxury
  • Client Photography Showcase

Talisman by Janavi India #LMIFWSS21 : Evil Eye Luxury Cashmere Collection

  • naina
  • October 18, 2020
acne remedy, acne cure, biologique recherche, P50, P50W, Kosa Wellbeing, EyesForBeauty, Lactic Acid, Citric Acid, Lotion P50, exfoliating, purifying, chemical exfoliant, acid exfoliation, epidermal reconditioning, pH balance, Salicylic Acid, P50 1970, P50 PIGM 400, P50W, skin care, skin cure, naina.co, naina redhu
View Post
  • #EyesForBeauty
  • #EyesForLifestyle

Amazing, Affordable Product That Made My Acne Disappear & How To Use It

  • naina
  • October 14, 2020
world gin day, world cucumber day, 13th june, 14th june, worldginday, worldcucumberday, beefeater, pernod ricard, beefeater india, beefeater gin, cucumber slice, schweppes tonic water, schweppes, drink responsibly, cheers, world gin day india, india, product photography, product photographer india, lifestyle photographer india, luxury photographer india, luxury blogger india, lifestyle blogger india, gin and tonic, gin tonic, tanqueray, french 75, pink gin, aviation gin, gin day, national gin day, international gin day
View Post
  • #EyesForLifestyle
  • #KhaosPhilos
  • Personal Photography Showcase

World Gin Day & World Cucumber Day : Photo Series

  • naina
  • June 15, 2020
midsummer jardin, hand-painted jacket, impressionist, pointillism, impressionism, post-impressionism, contemporary art, khaosphilos, wearable art, wear a painting, wear art, made in india, make in india, madeinindia, makeinindia, wearableart, wearart, wearapainting, khaos philos, naina redhu, naina.co, naina, indian artist, art on garments, painted jacket, painted blazer, flower garden, midsummer garden, artist's garden, monet, seurat
View Post
  • #EyesForLuxury
  • #KhaosPhilos

Midsummer Jardin : More About My First Hand-Painted Jacket #KhaosPhilos

  • naina
  • May 31, 2020
#EyesForLA, #NAINAxADOBE, adobe conference, adobe max, adobe max creativity conference, adobe max creativity conference los angeles, adobemax19, adobemax2019, America, Los Angeles, naina redhu, naina.co, usa, adobe max insiders summit, insiders summit, adobeinsiders, adobe insiders
View Post
  • #EyesForLifestyle

At Adobe Max 2019 #NAINAxADOBE

  • naina
  • March 7, 2020
naina.co, naina redhu, body evolution, body consciousness, calorie counting, counting calories, eating well, health, wealth, body, weight loss, healthy body, fitness, wellness, eyesforlifestyle, mapmyfitness, calorie intake, water intakenaina.co, naina redhu, body evolution, body consciousness, calorie counting, counting calories, eating well, health, wealth, body, weight loss, healthy body, fitness, wellness, eyesforlifestyle, mapmyfitness, calorie intake, water intake
View Post
  • #EyesForLifestyle
  • Articles & Writing

Counting Calories & Getting Back On The Health Wagon

  • naina
  • March 5, 2020
2 comments
  1. rupam { xhobdo } says:
    August 28, 2014 at 4:02 pm

    Awesome post as always, Great photos.

  2. Vinod says:
    September 3, 2014 at 6:21 pm

    Cool selfies!
    JWM and this!

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

#EyesForLuxury
  • janavi india, jyotika jhalani, naina redhu, LMIFWSS21, FDCI, Shaurya Athley, aprajita puri, janavi love, fdci goes digital, talisman, handcrafted, made in india, cashmere, shawls, luxury cashmere, eyesforluxury, madeininda, cashmere, kiera chaplin, spectaculars, eyeforfashion, fashion week, india fashion week, lotus india fashion week 2020, fdci fashion week 2020
    Talisman by Janavi India #LMIFWSS21 : Evil Eye Luxury Cashmere Collection
    • October 18, 2020
  • midsummer jardin, hand-painted jacket, impressionist, pointillism, impressionism, post-impressionism, contemporary art, khaosphilos, wearable art, wear a painting, wear art, made in india, make in india, madeinindia, makeinindia, wearableart, wearart, wearapainting, khaos philos, naina redhu, naina.co, naina, indian artist, art on garments, painted jacket, painted blazer, flower garden, midsummer garden, artist's garden, monet, seurat
    Midsummer Jardin : More About My First Hand-Painted Jacket #KhaosPhilos
    • May 31, 2020
  • bmw, eyesforluxury, automobiles, automobile brand, bayerische motoren werke ag, german company, german automobile, bmw 8 series gran coupe, the8, luxury grand tourer, four door, thegentlemanconnoisseur, nainaxbmw, india art fair, bmw at the india art fair, bmwatiaf, indiaartfair2020, new delhi, lifestyle photographer, luxury photographer, car, automobile photographer, art photographer, art fair, naina redhu, naina, naina.co
    BMW at the India Art Fair 2020 #EyesForLuxury #BMWAtIAF
    • February 22, 2020
#KhaosPhilos Art Label
  • The “NUANCE” Wearable Art Series of Brooches Made From Hand-Cut Paint
    • November 26, 2020
  • The Hindu Weekend, Susanna Myrtle, LuxeList, Luxe List, Hand Painted Brooches, Wearable Art, Made In India, Naina Redhu, Naina.co, KhaosPhilos, Chaos Lover, Independent Artist, Brooches Are Back, Accessories, Luxury Accessories, One Of A Kind, Unique Accessories, Hand Made, In Time, Diwali Brooch Collection
    One-Of-A-Kind Wearable Art Brooches by KhaosPhilos In The Press : The Hindu Weekend
    • October 16, 2020
  • face masks, hand-painted mask, Made In India, KhaosPhilos, Naina Redhu, Naina.co, Independent Artist Masks, India Art Mask, Art Mask India, Mand World Magazine, Press, Magandeep Singh
    KhaosPhilos Hand-Painted Art Masks In The Press : MansWorld India, September 2020
    • October 16, 2020
Social Links
Products In The Shop
  • Brooches (89)
    • 2 Inches Diameter (37)
    • 2.5 Inches (35)
    • 3 Inches Diameter (15)
    • Oil (1)
    • Sculptural (47)
  • Collections (108)
    • ALIVE (6)
    • Benches (5)
    • DOTS (17)
    • HORIZONS (21)
    • IN TIME (16)
    • METALS (20)
    • NUANCE (8)
    • Paper 2018 (20)
  • Garments (14)
    • Caps (2)
    • Masks (11)
  • Large Paintings (34)
    • On Canvas (14)
    • On Paper (20)
  • Prints (27)
    • Paintings (20)
    • Photographs (6)
    • Posters (1)
  • SOLD (52)
  • Uncategorized (3)
  • Workshops (3)
Your Cart
#EyesForDestinations
  • narendra bhawan bikaner, narendra bhawan, eyesforrajasthan, eyesfordestinations, bikaner, rajasthan, travel photogapher, nainaxnarendrabhawan, best boutique hotel in india, indian boutique hotel, narendra bhawan india, narendra singh, naina redhu, naina, lifestyle photographer, travel blogger
    The Nine Stages of Experiencing Narendra Bhawan Bikaner
    • December 17, 2020
  • bhairon vilas, bikaner, hotel bhairon vilas, dive bar bikaner, dive bar, narendra bhawan bikaner, rajasthan, eyesfordestinations, eyesforrajasthan, rajasthan photographs, travel photographer, bikaner photographs, bikaner bar
    The Dive Bar at Bhairon Vilas, Bikaner
    • December 9, 2020
  • The Way We Were, Dream A Little Dream, Head Up In The Clouds, Feet On The Ground, Be Elevated, Binsar, Binsar Wildlife Reserve, Mary Budden Estate, Himalayas, Uttrakhand Diaries, In The Woods, Tap Your Primordial, A Forest Dream, Seek The Wilderness, Climb Your Mountain, Forests Are Storytellers, Seek Your Wilderness, Into A Mountain, Find Your Story, Remote Life, Remote Expeditions, Remote Places, Remote Travel, Uttrakhand Tourism, Eyes For Destinations, Find Your Wonderland, Disconnect To Connect, Indian Photographer, Travel Photographer India, Hospitality Photographer India, Luxury, Lifestyle, Blogger, Naina Redhu, Naina.co, Naina
    Dream A Little Dream At The Mary Budden Estate, Binsar, Uttarakhand.
    • October 6, 2020
ART SHOP
  • 2020 #Alive ₹6,000.00
  • Vital #Alive ₹6,000.00
  • Flourishing #Alive ₹6,000.00
  • Vigorous #Alive ₹7,000.00
  • Extant #Alive ₹7,000.00
  • Spry #Alive ₹8,000.00

All Copyright rests with Naina Redhu. All Rights Reserved 2020. Written permission is required for you to copy & use images or text from this website. Email n@naina.co to ask.

NAINA.CO
  • Blog
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter
All Rights Reserved. Copyright Naina.co 2020.

Input your search keywords and press Enter.