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Art in India, business of art, indian art, Arvind Vijay Mohan, naina redhu, artery India, naina.co, naina, photographer, artist, contemporary art, post modern art, modern art, contemporary art, Raja Ravi Varma, Rupika Chawla, quorum club, Gurgaon, Gurugram, indian artists, lifestyle, art investment, art collectors, restorer, conservator, oleographs, Raja Ravi Varma oleographs, girl on swing
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Raja Ravi Varma & Indian Art Market Insights

  • November 28, 2019
  • naina

Not being educated formally in art, I’m always reluctant to go to anything art-related. Even though I too have an art practice on the side and sold a piece recently, I don’t feel confident enough to be taken seriously as an artist.

Anyway. I digress. While the above is true, what is also true is that I enjoy the business-side of things. What does the photography market look like in India? What does the art market look like in India? Subjects that interest me.

When Arvind VijayMohan, the CEO of Artery India, invited me to their first ever ELEMENTARY talk, I was curious. The one-hour event promised a deep dive into the famous Post Modern Indian Artist Raja Ravi Varma and there would be some insights about the Indian Art Market that would be shared as well.

Art in India, business of art, indian art, Arvind Vijay Mohan, naina redhu, artery India, naina.co, naina, photographer, artist, contemporary art, post modern art, modern art, contemporary art, Raja Ravi Varma, Rupika Chawla, quorum club, Gurgaon, Gurugram, indian artists, lifestyle, art investment, art collectors, restorer, conservator, oleographs, Raja Ravi Varma oleographs, girl on swing

Art in India, business of art, indian art, Arvind Vijay Mohan, naina redhu, artery India, naina.co, naina, photographer, artist, contemporary art, post modern art, modern art, contemporary art, Raja Ravi Varma, Rupika Chawla, quorum club, Gurgaon, Gurugram, indian artists, lifestyle, art investment, art collectors, restorer, conservator, oleographs, Raja Ravi Varma oleographs, girl on swing

Rupika Chawla, who is considered the international authority on Raja Ravi Varma, was the person doing the deep dive about the artist. She is not only an expert on the artist, she is also a restorer of his art and an art conservator.

While I have heard of Raja Ravi Varma and have seen his paintings, even in person, I don’t know anything about the artist, his work or trajectory or about his contributions to Indian Art.

The image below was photographed at a Sotheby’s art lunch that I was commissioned to photograph in 2017.

But, I had no idea who the artist was and why he is considered so important. Hence, I was even more interested in learning a little bit more about RRV. ( See, we’re on initials-only name basis now – I learned so much! )

Apart from the usual stuff that’s available as information about him, like “raja”, aka he was from a royal family and he grew up in an age when there was no “travel” per se, but then the British Railroad happened, so he got to get out and that’s how his art got known. While there were probably other artists who contributed as much, if not more, RRV got around more simply because he understood the value of things like networking and showing up.

From whatever I heard, it also seems that his client-service ethics were stellar. His customers were very happy with him and he knew how to alter his work based on the market he was selling to.

A modified saree on a goddess when the painting was a production for the State and would be displayed rather publicly – so that the locals would find the work more relatable.

Painting dogs into his works because the art would be traveling to Chicago for an exhibit and he knew that foreigners loved dogs. Even though the original painting he had made had no dogs – he just added one in later.

And it worked.

Not only did his art travel the world, he himself made long trips to travel within the country. He understood who his patrons were and he presented his work accordingly.

While an original RRV painting might be a tough find – and quite the monetary investment to boot – you can, however, get one of his oleographs.

Art in India, business of art, indian art, Arvind Vijay Mohan, naina redhu, artery India, naina.co, naina, photographer, artist, contemporary art, post modern art, modern art, contemporary art, Raja Ravi Varma, Rupika Chawla, quorum club, Gurgaon, Gurugram, indian artists, lifestyle, art investment, art collectors, restorer, conservator, oleographs, Raja Ravi Varma oleographs, girl on swing

Art in India, business of art, indian art, Arvind Vijay Mohan, naina redhu, artery India, naina.co, naina, photographer, artist, contemporary art, post modern art, modern art, contemporary art, Raja Ravi Varma, Rupika Chawla, quorum club, Gurgaon, Gurugram, indian artists, lifestyle, art investment, art collectors, restorer, conservator, oleographs, Raja Ravi Varma oleographs, girl on swing

An oleograph is a chromolithograph. The original painting was done by the artist and he / she also created a drawing, which was then carved out on stone / wood. Oil paint was then applied on these carvings and this was stamped onto canvas or cloth. Many such stampings with a multitude of colors, created a final work on canvas, which was then varnished and ended up looking like an oil painting. But, it is not hand painted by the artist – it is an oleograph created by his assistants. These were common in the 19th century and the artist’s team worked to create these as multiple prints. To be fair, it was still, time and labor intensive work and had the artist’s inputs.

I would wager that the stone or wood carvings, if located / found, would be far more valuable than the oleographs. But, for now, Artery India does have more than a few of RRV’s famous paintings as oleographs and you can invest in these if you’re keen to own aN RRV but not shell out the Crores just yet.

Fascinating to hear Rupika talk about the artist.

During the Q&A with Rupika, someone from the audience asked about the identification of fakes and whether there were any penalties or any Govt.-led body that took care of such things. And I was not at all surprised to learn that no such body exists even though artists have been trying to initiate this with the Govt. of India. What a shame.

Art in India, business of art, indian art, Arvind Vijay Mohan, naina redhu, artery India, naina.co, naina, photographer, artist, contemporary art, post modern art, modern art, contemporary art, Raja Ravi Varma, Rupika Chawla, quorum club, Gurgaon, Gurugram, indian artists, lifestyle, art investment, art collectors, restorer, conservator, oleographs, Raja Ravi Varma oleographs, girl on swing

The brief lecture was followed by a brief introduction to the business of art side of things by Arvind. I’d tell you more but then it is best that you keep an eye on Artery’s updates and sign up for their next talk or reach out to them if you’re serious about learning the ins and outs of the art market, specifically in India. While there’s a lot of information about the international art market, I wasn’t even aware that Indian art is, briefly, divided into Post-Modern, Modern and Contemporary.

My art, for example, would fall in the Contemporary Indian Art bucket.

What would be a good investment? Ask Arvind!

While I had no plans to write about this event, it turned out to be right up my alley and something that I love and I learned so much that it seemed criminal not to share it with my readers.

There’s a lot more on the Artery website that I would encourage you to explore.

There were about 40 people in the audience and apart from the one gentleman who was obnoxiously loud and finger-waggy about the 15 minute delay while saying, “This is not done. This is absolutely not done.”, it seemed everyone else felt the same as me. We want more!

Artery India : Website | Instagram
Arvind Vijay Mohan : Instagram | Twitter

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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