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  • The Naina Redhu Experience

#11 The Naina Redhu Experience : What should I blog about?

  • November 11, 2015
  • naina

This week’s question that got me thinking is from an email I received that said :

Recently somebody (an experienced person form the online space) told me that writing about ‘Everything’ is not good for the blog’s ranking, google crawling, SEO (and all other technical stuff).

So what’s your take on that?

On one level I cannot possibly identify with people who want to start blogging in today’s work environment – because I started blogging more than a decade ago and I didn’t think about starting, I just started. While I can attempt to empathize with the current market situation, I still won’t know what it’s like. On another level, I feel like the answer to the above question doesn’t just apply to “blogging” but to anything you want to do in life – you have to start somewhere, there’s risk involved, there will be trial and error, you will have to put in a lot of work and if you do it long enough, slowly, a pattern will emerge, which is when you can quantify what brings the most satisfaction to you. I still don’t particularly care about my blog’s ranking / SEO – I have some basics in place but that’s it – organic growth takes time, commitment and a LOT of blogging consistently. You could have all the possible SEO tools and shit content on your blog and that’s going to be of little value to anyone. As a friend of mine tweeted recently :

Start where you are. Use what you have. Do what you can.

You make the best of what you have and roll with it. The times we live in, there are many “careers” that are emerging still where there are no precedents to follow – you do what feels right to you and adapt with the times. Same for blogging. But you have to start and keep at it. Blogging is still a new industry and just like the bloggers are still trying to figure out what works best for them, so are brands and PR agencies.

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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