Take it with a pinch of salt. Things change dramatically in today’s technology landscape. What is true today, might not be true tomorrow. What works for me, might not work for you. The way I see it, currently, if you are a blogger / influencer, looking only at Instagram as a platform to grow your business, is a foolish strategy. I would go so far as to say that it isn’t much of a strategy at all. If you are a brand, dumping all your money or marketing resources to work only on a campaign that lives on Instagram, is a foolish endeavor. Only working with an “influencer” who had a massive following on Instagram, is not a strategy. In this week’s podcast, I talk about why I think so. Of course, you don’t have to listen to me!
Download Audio-Only here : 63-TNRE-Instagram-Numbers-Influencer-Marketing
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If your brand would like customized, personalized advice, I’m available for hire as a consultant. I can talk to you over the phone or meet in person if you are in Delhi / NCR.
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