The Naina Redhu Experience

How do you decide what social media channels are most relevant for sharing the content that the influencer has created for you? How do you measure the impact of your influencer marketing campaign? ( There's no silver bullet - you have to do a bit of trial and error and then figure out what works best! ) Part Four on the "Influencer Marketing for Brands" series address "relevant channels" and "measurement". I would like to re-iterate here that I am speaking from own experience of working with hundreds of brands over the years and observing what has worked and what hasn't. Considering how quickly things change in today's scenario, as a business owner, you would be wise to consider a variety of opinions, experiment and then own the process for your brand. The things I talk about might help you but I am not an expert in this arena - there are, possibly, many other people who are way more qualified to give you advice about this subject. I'm probably the only one who has a podcast / video series. I'm also probably the only one who's mad enough to put all this information out on the Internet for free. I am mad passionate about this because this is what I love doing. I thrive in this and absolutely enjoy watching a great influencer marketing plan fall into place. Regardless of whether I'm one of the influencers working with said brand!

Answering questions after Part One of Influencer Marketing for Brands aired. Questions related to whether packaging design / quality is important before reaching out to Influencers, how many influencers to…

After 44 episodes focusing on better work practices for Bloggers / Influencers, this 45th episode onwards, I will be focusing on how brands can work with Influencers / Bloggers. Things…

Addressing the subject of “sourcing”. The number of emails I receive weekly with this brand and that brand “inviting” me to “source” from their latest collection. The confusion amongst brands…

The 43rd episode of me podcast ( I’m channeling accent and dialog from the Happy Valley show on Netflix ) is where I talk about the latest book I’m reading.…

Please excuse all the video cuts toward the end and the out-of-sync audio. I don’t know what happens sometimes to the mobile phone that I use to record these. This…

A fellow-entrepreneur, solo independent contractor recently reached out to me to ask me business was faring considering how open I was about the challenges I faced. They wanted to know…

Talking about a photography gig, how it started, contracts, negotiations, pricing etc. Somewhat like a case study, without giving away confidential details of course. Will give you an insight into…

In this episode of the podcast, I talk about blogger platforms that claim to get business for bloggers and influencers. Some of the ones I’ve mentioned are FohrCard, BlogMint and…

Download Audio-Only here : #37-The-Naina-Redhu-Experience-Tourism-Street-Style-Blogging I’m happy to answer questions about photography, blogging, the industry and about my experiences. You can ask me by leaving a comment here or by…

I’d planned to upload this one as a “special” over the weekend but couldn’t get around to it. Recorded this one right after a lovely meeting with Nisha of Covetlo.com…

Wanted to talk about how professional and non-professional photographers can put social media to good use. Ended up talking about a bunch of other stuff too. If you are a…

In the 33rd episode, I wanted to specifically address my hair cut / style. I get asked a lot of questions, even in 2017, and wanted to present my thoughts.…

Notes I made before starting to record this episode of the podcast : – more important to ask if you think being a fashion blogger makes you unfit to be…