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The Smile Store

  • April 10, 2013
  • naina
Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

Vipul Arora from The Smile Store wrote to me telling me about his venture and since I love seeing my photographs in print, I was intrigued. India desperately needs quality providers of prints. I already am a fan of Canvera but there are smaller things that I would like that Canvera doesn’t do because I would assume their focus is different.

June, 2018 UPDATE : I no longer photograph weddings. I am no longer able or willing to recommend Canvera’s products or services. Since 2012, when this blog post was published, everything at the brand has deteriorated steadily. I currently order individual prints from ZoomIn. Use promo code NAINA2018 to get Rs. 100 waived off your first order. I haven’t ordered a print book in a while but if I did, I still recommend Blurb. If you’re aware of other suitable options ( quality over price ), please share in the comments or send me an email at n@naina.co

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

The cute square package arrived two days after Vipul had confirmed my order. [ The prints were provided by The Smile Store at no charge for this story. ] I uploaded my digital files to Dropbox and emailed a link to them for download.

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

A hand-written note is always appreciated.

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

They definitely put in a lot of effort into the packaging. The paper used was textured and looked like recycled paper.

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

The quality of the prints however? Not impressed. This shiny paper. I’m guessing it’s a digital print. There was more than 3 rough edges where the prints had been not cut cleanly and one sticker. [ The Smile Store has large squre prints, mini polaroid prints, stickers, posters and greeting cards. ] I was quite excited about the greeting cards but they didn’t feel like they would last too long.

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

Above are the mini-prints that are supposed to emulate a Polaroid. Unfortunately, the colors, all across the board were off. The reds were too deep and the prints didn’t feel crisp. I was looking at their offering more from the point of view of a photographer – they don’t fulfill those expectations.

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

Smile Store Lil Squares Of Happiness Instagram Photo Prints Vipul Arora Photographer Naina.co

Vipul manages the entire operations from receiving orders to packaging and the printing is outsourced to a local press. Operations were started in January 2013 in Mumbai, where The Smile Store is based. Vipul is looking at expanding his product offering and I’m hoping there will be a high-end / high quality grade of paper and printing that they will provide.

I love the idea of the Smile Store and how they refer to the prints as “Lil Squares of Happiness”. I also appreciate Vipul’s entrepreneurial spirit and his heart is in the right place. If I had to recommend the products of The Smile Store, I would recommend them for events like birthdays and more intimate, small-scale settings where you don’t expect the prints to last too long. Stickers for personalizing your diary covers maybe and greeting cards – I’d say more note cards – to say “thank you” etc. Or maybe even event invites.

You can find The Smile Store on Twitter @thesmilestore, Facebook and on their Website. They accept payments via NEFT and Cash on Delivery.

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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