Invitations to 50 events. Means I am professional event attender? Means I earn money attending events? No? Ok bye.
“But brand team would like to meet you. Please come to event.” I’d love to meet too – please schedule business meeting.
“But we want to include you in our celebration of the success of X campaign! Please come!” I wasn’t part of the campaign dude. Neither do I know anyone at the brand or at the PR agency handling the brand. I’m just a name on a list for you, I’m not interested in attending your event. Congratulations on the success nonetheless!
Blogger is not = Magazine Editor. Latter may attend because advertising money. What advertising money are you giving to the blogger? Also magazine editors draw a salary, independent bloggers don’t. Attending an event is WORK. It better be paid.
From the literally hundreds of events I’ve attended, not ONE has resulted in any form of professional work discussion leading to work. 90% of the times, the only reason I’m being invited is because “social media update”. That is work. I get paid for work. I have attended many events in the past because of the fear that if I didn’t show my face, no one would want to work with me. It’s untrue. Professionals who see value in working with you will hire you regardless of your event attendance. Events are almost always a numbers game. How many “media people” attended? How many resulted in “features”? Bloggers must know this. PR folks are under immense pressure from brands to up attendance numbers at events. I refuse to have that pressure passed on to me. Most don’t care who you are as a person or as a professional. Most have NEVER visited your blog & they will say that to your face.
Chilling at home in chaddis, drinking chilled beer, working on next blog post is WAY better than “attending event”. (unless paid attendance)
More anecdotes and stories in the #WTFNaina series. ( These are all true stories by the way. Some written emails, some from face-to-face meetings. They have all been piling up for years now and I’ve decided to put them to use! )