How to Boost & Focus Your Social Media Marketing & Scheduling with CoSchedule

This is not the first time I’m advocating for CoSchedule as my marketing solution mainstay. My earlier piece introducing CoSchedule was published last year.

CoSchedule has made some interesting changes to their interface since then, which has made my life a bit easier. Especially from the point of view of a photographer who schedules multiple image-based social media updates to accompany each blog feature.

Now, I can see which images I have already added to the queue, and which ones remain. When you have 4-5 images in a blog post, total, it is relatively easy to add them to the queue. But when you have 30-60 images, which my blog features frequently do, it can be difficult to keep track.

Since I work solo, any tool that helps me save time, is worth the money. I’m still tight with my purse strings but it is hard to fight against the massive amounts of time I save and then can spend away from the screen. If you work with a team, this time-saving effect is exponentially multiplied. Especially if you’re publishing a large volume of content regularly.

At this point, I am publishing pieces about twice a week, if that. But, to serve reminders to my readers on platforms like Twitter, Facebook, LinkedIn and Pinterest, CoSchedule is invaluable.

Even today, THE MOST VALUABLE feature for me, in CoSchedule, is the social templates that I can formulate and then apply to blog features, as required. Here are some examples of templates that I use frequently :

• 02 Days 20 Photos : means, one photo published every two days, total 20 photos
• 03 Days 30 Photos 3 Month Campaign : self-explanatory
• 10 Photos 10 Months : one photo published once a month

Each of the images from the above templates is being published individually to Twitter, Facebook ( both my personal profile and my business page ), LinkedIn and Pinterest. And I also use the built-in CoSchedule feature where it picks the Best Time to post on each platform and schedules the updates accordingly.

You have to create a template ONCE and then you can apply it to any blog post. You can choose a separate image for each update, if you prefer. You can also customize the text copy that goes out with each update.

If you’re publishing on a blog but not writing about that blog post on your social media channels, that, in my experience, is a missed opportunity. ( And that is an understatement. )

THE HEADLINE ANALYZER

You can give this a spin for free on the CoSchedule website. I have started using this only recently but I also feel that formulaic headlines ALL the time, take away from the authenticity of my own voice. Not everything is a “how to” and not everything is “amazing”. If I see that my headline score for a post is 29, I’ll take a look at it, tweak it a bit and even if the score climbs to a 55 ( out of 100 ), I’ll publish it as-is. Sometimes, I’ve even let the 29-scoring-headline as-is too. 100 is a pipe-dream, at least for me.

I used the CoSchedule Headline Analyzer to tweak the headline of this blog post as well. See the evolution / process below ( the number at the end is the headline score out of 100 ) :

1. Easy, Organized and Efficient Social Media Marketing and Scheduling with CoSchedule 57
2. How to Make Your Social Media Marketing & Scheduling, Efficient with CoSchedule 70
3. How CoSchedule Makes Social Media Marketing & Scheduling, Efficient & Easy 64
4. How to Focus Your Social Media Marketing & Scheduling with CoSchedule 73
5. How to Attain Focused Growth for Your Social Media Marketing & Scheduling with CoSchedule 66
6. Simple & Focused Social Media Marketing & Scheduling with CoSchedule 67
7. How to Focus Your Online Marketing & Scheduling with CoSchedule 71
8. How to Focus & Simplify Your Online Marketing & Scheduling with CoSchedule 65
9. How to Focus Your Social Media Marketing & Scheduling, Efficiently with CoSchedule 69
10. How to Focus Your Social Media Marketing & Scheduling, Easily with CoSchedule 73
11. How to Boost & Focus Your Social Media Marketing & Scheduling, Easily with CoSchedule 74
12. How to Boost & Focus Your Social Media Marketing & Scheduling with CoSchedule 74
13. How to Boost & Focus Your Valuable Social Media Marketing & Scheduling with CoSchedule 71
14. How to Boost & Focus Your Social Media Marketing & Scheduling with the Rock-Solid CoSchedule 68
15. How to Boost & Focus Your Social Media Marketing & Scheduling with the Excellent CoSchedule 72

I settled for the shortest one with the highest score of 74, which is number 12 above. I started with a headline that scored a 57, so that’s not bad in my books. I’m still a newbie at this. Haven’t had much practice.

The way CoSchedule recommends headlines :

1. Capitalizing on the type of headlines that convert : lists / how to’s / questions
2. Captivating the readers with the right word balance. The analyze with identify common / uncommon / emotional and / power words.
3. Optimizing character-length to make the headline scannable.

They even provide a downloadable PDF with recommended Power Words. Scroll to the bottom of this page to find it.

The Social Templates and the Headline Analyzer are just two of the many features that CoSchedule offers, that differentiate it from the other tools that are more social media scheduling tools. CoSchedule is more a one-stop online marketing solution.

The two features that I’ve mentioned above, are also available built-in to the CoSchedule plugin that I use with my WordPress blog.

CoSchedule has a 14-Day Free Trial if you and your team want to give it a spin. As always, their customer support is stellar. If you have any questions, doubt or support requirements, don’t hesitate in reaching out to them.

IN CLOSING

I have been a CoSchedule customer for four consecutive years now. Don’t think I’m going anywhere anytime soon.

This is my CoSchedule Referral Link in case you’d like to see more and eventually subscribe.

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