On Making Fun

The discussion about one should not tweet what one won’t say to someone’s face in real life / in-person, is now old. If this is the first time you’re reading or hearing about this, think about it. If we meet in real life, and you tell me to fuck-off, by all means say it to me on Twitter. But if…
View Post
Being-Sellout-Making-Money-NainaCo-Photographer-Storyteller-Raconteuse-Twitter
View Post

Being a Sellout & Making Money

After some ( about a decade plus )  years of being part of the “workforce” as an independent / entrepreneurial / freelancing photographer / graphic designer ( yes, I’ve done lots of things in lots of industries ), I have come to the conclusion that at least in India, making money is still considered “dirty”. I used to believe this…
View Post
Naina.co-adtechIN-Storyteller-Photographer-Blogger-Luxury-Lifestyle-Conference-Digital-Marketing
View Post

ad:tech Delhi 2014 #adtechIN

ad:tech is an interactive advertising and technology conference and exhibition. I attended the first Indian edition in 2011 and this one was the the fourth Indian edition. Digital marketing, social media, online advertising, etc. always interest me as I live and breathe in this space. Without the Internet, my work would not reach the audience it reaches today and I’m…
View Post
Imran-Khan-vs-Naina-Redhu-Social-Media-Naina.co-Raconteuse-Photographer-Luxury-Storyteller
View Post

Imran Khan vs. Naina Redhu on Social Media

Forbes Magazine recently carried an article where actor Imran Khan explains why he doesn’t use social media. I’m always interested in the social media angle – interesting to read his reasons. And also interesting points if one would like to build a case for being on social media. Imran starts by addressing privacy on Facebook and expressing that the government…
View Post
Susie-Bubble-Vitamin-Water-London-Fashion-Week-LFW-2013-Naina.co-Double-Orange-Summer-Favorites-Shine-Bright
View Post

#ShineBright

I’m so thrilled to have chanced upon this “contest” and it was a joy to execute as well. The first image was made on 22nd July and the final one was made on 13th August. My initial ideas evolved during that time frame, as did my execution of the idea and the presentation. Contest details on the VitaminWater website &…
View Post
View Post

Brands & Photo Bloggers

As a professional photo blogger, I have been frequently asked what it is I do and more importantly, how. I too have asked similar questions of professionals in the same space and have received no answers. It is as if this is a space bereft of best practices, disclosure and guidelines. Essentially anything that makes it “professional” in the first…
View Post

Branding : Brands, Events, Social Media

It is foolish to assume that everyone knows about your brand – unless you’re an international conglomerate in the media space – like Nikon & Adobe. Spend some time telling me about your brand – not in a dirty cyclo-styled paper press-release but in person / a personal note on email. If it is the first time that a brand…
View Post

Needs : Brands, Events, Social Media

When you have successfully identified the relevant people you would like to invite and would like to invest time in – assuming you’re doing this some months / weeks in advance – then engage with those people. When someone from a PR agency calls me up “just like that”, asking me to “please come for our event” when I don’t…
View Post

Investment : Brands, Events, Social Media

Once your research points out someone to you as RELEVANT, for your event / brand, then find out whether their activities are regular and consistent. Someone might have been a fantastic blogger 5 years ago but now only updates their blog once in six months and that too with a miscellaneous story about their lawn and birds. Does their blog…
View Post

Relevance : Brands, Events, Social Media

As you might know, sometimes I am invited to events by brands. I know that’s a sweeping statement – to give perspective, these are fashion / mobile / technology / celebrity / e-commerce or other retail brands who have events like product launches / celebrity endorsement announcements / entertainment evenings / press conferences / fashion shows, etc. The reason I…
View Post
View Post

Mohawkpaper Loop Almanac

@mohawkpaper recently held a short Twitter contest asking people if production of paper meant deforestation and destruction of forests. I was one of the people who replied correctly and they sent me this beautiful piece called the Loop Almanac. Fantastic way to showcase the range of papers they produce and filled with lovely artwork and a couple of cut outs…
View Post
View Post

Grazia September : Profile Feature

I’ve been featured on the Profile column in the September issue of Grazia magazine. Photographs of the article on the pages of the magazine below. The article heading is “The new breed of power networkers” and features two other ladies : Rashmi Vaswani of Rage Chocolatier @rashmivaswani03 on Twitter and Padmini Harchandrani, @paddychop on Twitter. Many thanks to Mamta Mody…
View Post