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Naina.co, Naina Redhu, WorkshopsByNaina, The New Rules of Online Brand Building, Online Brand Building, Brand Building Workshop, Gurgaon Workshop, Building a Brand Online in India, Long Term Investment, Editorial Calendar, Content Plan, Content Creation, GoalKayHai, FuckThePlatform, Hashtags, Instagram Strategy, Brand Strategy, Professional Workshop, Business Workshop, Gurugram Workshop, Gurgaon Business Workshop, Blogger, Photographer, Influencer Marketing, Online Growth Strategy, Online Marketing Strategy, Brand Marketing, Solo Entrepreneurs, Small Business Owners, Cooking Classes, Chef, Shreya's Kitchen, Priyanka Rajwar, Freelancer Writers, Make up Artist, Freelancers, Hook and Eye, Boutique Owner, Fashion Designer, Learn With Naina, Grow With Naina
  • WorkshopsByNaina

6th Edition #WorkshopsByNaina : The New Rules of Online Brand Building, Gurgaon

  • November 18, 2019
  • naina

( One of the participants had a flight to catch this time as well but before they left, we quickly got in the above group photograph! Live & learn. Had missed a participant at the 5th Edition precisely because of their flight catching situation. )

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The participants and I ( for this particular workshop subject matter and format, a maximum of 5 participants are allowed ), meet at a professional conference space, in this case, WeWork at Horizon Two in Gurgaon, and we discuss possible solutions tailored to each individual’s unique situations. ( I am aware of their situations because once you sign up for the workshop, you get a Google Form that you need to fill with details that pertain to the work you do and the help you need. This way, I am better prepared to customize the workshop specifically to the people present in the room. )

We always start with portrait photographs of the participants. This serves as an ice-breaker.

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The workshop has seen all kinds of solopreneurs and small business owners previously : professional photographers ( lifestyle photographer, fashion photographer, wedding photographer, baby & maternity photographer), artists, a beauty salon owner, a product designer, an entrepreneur planning to launch a beauty brand, a textile jewellery designer, the owner of a precious jewellery brand, a professional networker, an e-commerce platform owner, a landscaping & interior design firm owner, two freelance writers, someone planning to launch their image consulting buisness, a fashion designer, someone planning to launch their personal-shopper business, etc.

For the 6th Edition, the workshop had :

  • Shreya Singh, who runs Shreya’s Kitchen ( a catering & cooking business ) and also conducts cooking classes. On Instagram.
  • Tanu Walia, who is a fashion designer who runs a customized apparel service called Hook & Eye. She also plans to launch herself as an image consultant.
  • Priyanka Rajwar, who is a freelance writer, an LBB Insider, a jewellery expert and many other things! Her Instagram page is SparklesInMyWardrobe.
  • Gunjan Dahiya, who is currently taking a break after more than a decade in the corporate world and plans to pick up her make up artist skills once she has had a breather.

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For roughly 3 hours, we exchanged information, discussed the pros and cons of various approaches and discussed real life situations that I had experienced.

The focus was on brand building, mostly online. The fundamental rules of running a successful business haven’t changed. Social media has, however, allowed us to expand our reach and horizons internationally.

When I launched the workshops in 2018, I started with sharing 8 blog posts with the participants. For the 6th Edition, we are up to 12 blog posts.

With over 6,000 words structured in a chapter-wise module, it is reference material that the participants can come back to at any time.

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Since each of the participants specifically mentioned that they would like to improve their photography skills with at least the basics, I did a 30 minute module on how to edit in Lightroom. Here’s the image I worked with – a before and after.

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WeWork and MeetUp seem to have parted ways, so my venue arrangement for the workshops is probably not going to work anymore. While I want to announce one more workshop before the end of 2019, I’m not yet certain where to host it. If you know of a venue or manage a venue, please let’s talk!

( See the Workshop’s listing / registration page on my Shop for pricing and offerings. )

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#WorkshopsByNaina is also now a separate, dedicated account on Instagram, where I will be sharing selective content from the workshops.

Apart from the brand building conversations, each participant also receives a high resolution image file of their portrait and access to over 6,000 words of content created specifically for this workshop, in the form of 12 blog posts.

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Stay In Touch

Read & see more from the 1st, 2nd, 3rd, 4th and 5th Editions of #WorkshopsByNaina

For announcements of future workshops, subscribe to my newsletter. I barely send out one in six months. If I manage to get regular, maximum once a month, if that. Mainly only announcements of workshops. I’m planning to schedule the next one in mid-November.

Remember, if you are not a resident of Delhi / Gurgaon / NCR, I am available for personal one-on-one video call consultations.

 

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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