Naina.co
  • Blog
    • Everything
    • Only Articles & Writing
    • #NAINAxStyle
    • Podcast : The Naina Redhu Experience
    • EyesFor…
      • #EyesForLuxury
      • #EyesForLifestyle
      • #EyesForDestinations
        • #EyesForIndia
        • #EyesForDubai
        • #EyesForEurope
        • #EyesForLA
        • #EyesForLondon
        • #EyesForNewYork
      • #EyesForPeople
      • #EyesForStreetStyle
      • #EyesForDining
      • #EyesForTechnology
      • #EyesForFashion
        • New York Fashion Week
        • Amazon India Fashion Week AW15
      • #EyesForBeauty
      • #EyesForPeople
    • Art
    • #MadeInIndia
    • #NAINAxADOBE
    • #NosedByNaina
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter

NAINA.CO

Instagram
Twitter
YouTube
Pinterest
LinkedIn
Spotify
Facebook
online brand building, photography & art
Naina.co
  • Blog
    • Everything
    • Only Articles & Writing
    • #NAINAxStyle
    • Podcast : The Naina Redhu Experience
    • EyesFor…
      • #EyesForLuxury
      • #EyesForLifestyle
      • #EyesForDestinations
        • #EyesForIndia
        • #EyesForDubai
        • #EyesForEurope
        • #EyesForLA
        • #EyesForLondon
        • #EyesForNewYork
      • #EyesForPeople
      • #EyesForStreetStyle
      • #EyesForDining
      • #EyesForTechnology
      • #EyesForFashion
        • New York Fashion Week
        • Amazon India Fashion Week AW15
      • #EyesForBeauty
      • #EyesForPeople
    • Art
    • #MadeInIndia
    • #NAINAxADOBE
    • #NosedByNaina
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter
0
  • Articles & Writing

How To Work With Bloggers Part 06

  • March 10, 2014
  • naina
How-To-Work-With-Bloggers

Previously,
Part 01 : please don’t equate print publication journalists to online / internet bloggers,
Part 02 : please tell us what you want. In terms of coverage,
Part 03 : going to events / covering them is WORK for a blogger. People get PAID for WORK,
Part 04 : yes, you can have the images to use in your marketing brochure for an additional price and
Part 05 : you don’t just sit on your hands when the blogger is delivering the goods. Amplify..

Sixth, set expectations in advance.

Really, how hard is it to set some ground rules in terms of what you want the blogger to do for you and what you will be paying / giving to the blogger in return?

Instead of running around like headless chickens and ruining relationships. Don’t call up a blogger the night before the event and demand a blog post especially when all your previous conversations mention nothing of the sort. If you were feeling shy earlier because you don’t know how it works, you’re only making it worse now.

The counter argument to this usually is, “But bloggers should tell us what they will do and what they want no?” Well, I’ve tried. “I charge X and I will deliver a blog post plus related tweets and FB updates alongwith Instagram and Pinterest updates as well. Please tell me what your hashtags are as well as all social media brand handles so I can tag them.” The typical response, “Hehe. There’s no budget. Also we don’t have a Twitter account. We only have Facebook. Let me check with my team and get back to you.” Which I know means, “Fuck off and die. Who pays bloggers anyway!?”

And sometimes they do get back. One day before their event. I get paid in advance, so… THAT will never happen.

“Hello Naina! My client has a new collection out. Would you be interested in doing an outfit post like your #CoverUp?”
“Well sure, what client is this, what are the clothes, what is the budget, what are the other marketing activities that your client would like to tie the blog story in with?”
“Oh! There’s no budget. Sorry. But we can give you a Rs. 500 voucher for their store.”
“Haha. No thanks. *Click*”

Come on!

If you’re unwilling to pay the blogger for their work, why in the world would you expect them to deliver ANYTHING? For example, if it’s a restaurant review and I get to eat delicious food with my husband and we’re picked up and dropped and don’t have to drive AND I get to take home a piece of my favorite pudding, BUT it was “just an invite” and no expectations were clearly discussed – and then the “blogger” does NOTHING, you better not complain. We don’t blog from the goodness of our hearts please! ( In all probability, someone like me will probably do everything – like post a blog story, take photos, tweet and update in Instagram and FB – but I’ll do it because it was an enjoyable experience and I received some value apart from free food. But you can’t string me up if I don’t. Unless it was clearly discussed previously. )

It’s true for most creative professions, if I’m dying to do it because it sparks my imagination and provides a feeling of warmth, I’m likely to do it for very little. But if it’s boring as fuck AND I’ve already done something similar earlier, you better have deep pockets if you want professional blog coverage.

Relationships are important to me as is my work and reputation. If I’m not happy doing something, chances are, I won’t do it. And I will convey as much in as many words – if you are offended personally, then you’re not looking at this as a professional decision – and I can’t do anything about it except take you out for coffee and bitch about the industry. Won’t change a thing except you and I might become friends.

As marketing managers and PR agencies, YOU have to fight for us when budgets are being set. And that’s impossible if you don’t even know how bloggers work.

This is a good read on some pointers : I Hate PR People: The Rules of Pitching Bloggers and Media

Please do add your comments / suggestions / ideas in the comments section – if you, as a PR Agency / Prospective client would like some specific questions answered or if you’re a blogger and have something you’d like PR Agencies / Prospective clients to know.

The entire “How To Work With Bloggers” series.

Updates from Naina.co on Facebook | Twitter | Instagram | Pinterest | Buy a Print from the Naina.co Store

Total
0
Shares
Share
Tweet
Pin it
Share
Share
Share
Share
Share
Share
Related Topics
  • branding specialist
  • delhi
  • Evening Wear
  • How To Work With Bloggers
  • HowToWorkWithBloggers
  • India
  • indian
  • Indian Blogger
  • Indian Lifestyle Bloggers
  • Indian Luxury Blogger
  • lifestyle
  • luxury blogger
  • Luxury Brands
  • luxury photographer
  • naina redhu
  • naina.co
  • On The Job
  • Photographer Fashion
  • PR Agency
  • Professional Blogger
  • Professional Blogging
  • professional photographer
  • public relations
  • Shoot Wear
  • The Business of Blogging
  • visual storyteller
  • Visual Storyteller for Luxury Brands
  • What I Wore
naina

Previous Article
Naina.co-March-2014-DLF-Emporio-Womens-Day-Setz-Brunch-Raconteuse-Luxury-Lifestyle-Storyteller-Blogger-Photographer
  • #EyesForLifestyle

International Women’s Day 2014

  • March 8, 2014
  • naina
View Post
Next Article
Naina.co-February-2014-Haldi-Turmeric-Marriage-Ceremony-India-Photographer-Storyteller-Raconteuse
  • WeddingsByNaina

Haldi Ceremony #Turmeric #Portraits #Pallav

  • March 12, 2014
  • naina
View Post
You May Also Like
View Post
  • Articles & Writing

I Am Not Afraid of Being Alone

  • naina
  • January 9, 2021
the bridges of madison county, book, robert kincaid, francesca johnson, robert james waller, romance novel, novella, favourite romance novel, naina redhu, naina.co, love story
View Post
  • #EyesForLifestyle
  • Articles & Writing

The Bridges Of Madison County : My Favourite Romance Novel Ever

  • naina
  • October 21, 2020
View Post
  • Articles & Writing

Be Strong.

  • naina
  • August 28, 2020
View Post
  • Articles & Writing
  • Personal Photography Showcase

Hello 40! #40and10in2020

  • naina
  • June 26, 2020
JRE potify, the joe rogan experience, spotify, spotify podcast, podcasts on spotify, the naina redhu experience, comedian, UFC commentator, influencer marketing podcast, brand building podcast, online brand building, social media marketing, youtube podcasts, spotify vodcast, podcast industry, podcasting
View Post
  • Articles & Writing

The Joe Rogan Experience Podcast Moves to Spotify : What Does That Mean?

  • naina
  • May 20, 2020
View Post
  • Articles & Writing

Listening In On A Webinar : Influencer Marketing Post The Pandemic

  • naina
  • May 8, 2020
View Post
  • Articles & Writing

How To Take Feedback From Strangers On The Internet

  • naina
  • April 24, 2020
View Post
  • Articles & Writing

Gratitude In Times of Uncertainty

  • naina
  • April 22, 2020
1 comment
  1. sneha says:
    March 10, 2014 at 10:53 am

    People have cancelled blogging assignments when i have asked for money, i am not being able to get in touch with the right people 🙁

Comments are closed.





Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

#EyesForLuxury
  • janavi india, jyotika jhalani, naina redhu, LMIFWSS21, FDCI, Shaurya Athley, aprajita puri, janavi love, fdci goes digital, talisman, handcrafted, made in india, cashmere, shawls, luxury cashmere, eyesforluxury, madeininda, cashmere, kiera chaplin, spectaculars, eyeforfashion, fashion week, india fashion week, lotus india fashion week 2020, fdci fashion week 2020
    Talisman by Janavi India #LMIFWSS21 : Evil Eye Luxury Cashmere Collection
    • October 18, 2020
  • midsummer jardin, hand-painted jacket, impressionist, pointillism, impressionism, post-impressionism, contemporary art, khaosphilos, wearable art, wear a painting, wear art, made in india, make in india, madeinindia, makeinindia, wearableart, wearart, wearapainting, khaos philos, naina redhu, naina.co, naina, indian artist, art on garments, painted jacket, painted blazer, flower garden, midsummer garden, artist's garden, monet, seurat
    Midsummer Jardin : More About My First Hand-Painted Jacket #KhaosPhilos
    • May 31, 2020
  • bmw, eyesforluxury, automobiles, automobile brand, bayerische motoren werke ag, german company, german automobile, bmw 8 series gran coupe, the8, luxury grand tourer, four door, thegentlemanconnoisseur, nainaxbmw, india art fair, bmw at the india art fair, bmwatiaf, indiaartfair2020, new delhi, lifestyle photographer, luxury photographer, car, automobile photographer, art photographer, art fair, naina redhu, naina, naina.co
    BMW at the India Art Fair 2020 #EyesForLuxury #BMWAtIAF
    • February 22, 2020
#KhaosPhilos Art Label
  • The “NUANCE” Wearable Art Series of Brooches Made From Hand-Cut Paint
    • November 26, 2020
  • The Hindu Weekend, Susanna Myrtle, LuxeList, Luxe List, Hand Painted Brooches, Wearable Art, Made In India, Naina Redhu, Naina.co, KhaosPhilos, Chaos Lover, Independent Artist, Brooches Are Back, Accessories, Luxury Accessories, One Of A Kind, Unique Accessories, Hand Made, In Time, Diwali Brooch Collection
    One-Of-A-Kind Wearable Art Brooches by KhaosPhilos In The Press : The Hindu Weekend
    • October 16, 2020
  • face masks, hand-painted mask, Made In India, KhaosPhilos, Naina Redhu, Naina.co, Independent Artist Masks, India Art Mask, Art Mask India, Mand World Magazine, Press, Magandeep Singh
    KhaosPhilos Hand-Painted Art Masks In The Press : MansWorld India, September 2020
    • October 16, 2020
Social Links
Products In The Shop
  • Brooches (89)
    • 2 Inches Diameter (37)
    • 2.5 Inches (35)
    • 3 Inches Diameter (15)
    • Oil (1)
    • Sculptural (47)
  • Collections (108)
    • ALIVE (6)
    • Benches (5)
    • DOTS (17)
    • HORIZONS (21)
    • IN TIME (16)
    • METALS (20)
    • NUANCE (8)
    • Paper 2018 (20)
  • Garments (14)
    • Caps (2)
    • Masks (11)
  • Large Paintings (34)
    • On Canvas (14)
    • On Paper (20)
  • Prints (27)
    • Paintings (20)
    • Photographs (6)
    • Posters (1)
  • SOLD (52)
  • Uncategorized (3)
  • Workshops (3)
Your Cart
#EyesForDestinations
  • narendra bhawan bikaner, narendra bhawan, eyesforrajasthan, eyesfordestinations, bikaner, rajasthan, travel photogapher, nainaxnarendrabhawan, best boutique hotel in india, indian boutique hotel, narendra bhawan india, narendra singh, naina redhu, naina, lifestyle photographer, travel blogger
    The Nine Stages of Experiencing Narendra Bhawan Bikaner
    • December 17, 2020
  • bhairon vilas, bikaner, hotel bhairon vilas, dive bar bikaner, dive bar, narendra bhawan bikaner, rajasthan, eyesfordestinations, eyesforrajasthan, rajasthan photographs, travel photographer, bikaner photographs, bikaner bar
    The Dive Bar at Bhairon Vilas, Bikaner
    • December 9, 2020
  • The Way We Were, Dream A Little Dream, Head Up In The Clouds, Feet On The Ground, Be Elevated, Binsar, Binsar Wildlife Reserve, Mary Budden Estate, Himalayas, Uttrakhand Diaries, In The Woods, Tap Your Primordial, A Forest Dream, Seek The Wilderness, Climb Your Mountain, Forests Are Storytellers, Seek Your Wilderness, Into A Mountain, Find Your Story, Remote Life, Remote Expeditions, Remote Places, Remote Travel, Uttrakhand Tourism, Eyes For Destinations, Find Your Wonderland, Disconnect To Connect, Indian Photographer, Travel Photographer India, Hospitality Photographer India, Luxury, Lifestyle, Blogger, Naina Redhu, Naina.co, Naina
    Dream A Little Dream At The Mary Budden Estate, Binsar, Uttarakhand.
    • October 6, 2020
ART SHOP
  • 2020 #Alive ₹6,000.00
  • Vital #Alive ₹6,000.00
  • Flourishing #Alive ₹6,000.00
  • Vigorous #Alive ₹7,000.00
  • Extant #Alive ₹7,000.00
  • Spry #Alive ₹8,000.00

All Copyright rests with Naina Redhu. All Rights Reserved 2020. Written permission is required for you to copy & use images or text from this website. Email n@naina.co to ask.

NAINA.CO
  • Blog
  • Photography Portfolio
  • Contact & About
  • Press
  • Clients
  • Newsletter
All Rights Reserved. Copyright Naina.co 2020.

Input your search keywords and press Enter.