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All My Clients are The Best Clients

  • November 3, 2018
  • naina

A Head of Digital Marketing recently asked me to share some examples of good pitch emails others brands had sent to me ( influencer marketing ). I was unable to think of a single one.

Led me to think what my criteria is for deciding what’s a good pitch email. It should be brief – mention brand name / product, expected deliverables, why they considered my profile, commercials, how much creative leeway I have, mentions that they’re open to discussion.

Most emails I receive are trash, sadly. No mention of brand / product, no mention of commercials ( even if barter, mention it upfront ), no mention of why they think I’m a brand fit, wax on ( non-lyrical ) about how amazing it will be if I say “yes”.

Most emails I receive are fishing for price that they can tack their agency commission onto & mislead the client brand. After more than a decade of being in this business, I can tell. I still respond because that’s the professional thing to do but I expect nothing.

It’s ok to say, “Hi Naina! We like your work, especially the latest street style you shot at fashion week. We are a clothing brand & are curious about how you work & how we can put our brands together & make something. How do we take this forward?”

What I generally find “not-ok” is, “Hi! We are excited <300 word spiel about campaign without disclosing brand>. We want 1 Instagram post. What are your charges?”, especially from complete strangers.

“Hi! Thank you for getting in touch. That’s not how I work.” is my usual response. With some, depending on how curious I am & how much time I have available to waste, I might add a, “Here’s my number, call me & let’s chat.” Even so, I hear from maybe 1% such emailers.

My attempt to help simplify their decision-making hasn’t worked as far as I can tell. Whenever I’ve put everything upfront : pricing, 100% advance, how I work, what’s a complete no-no, etc. I’ve been told I’m too “process-oriented” or I’m “difficult” to work with.

How would you know if you’ve never worked with me eh?

When an assignment does work out, however, the joy is palpable because it means it met almost all criteria! So, all clients I end up working with are the best in the industry & they’ve met my very-basic standards. Thanks to the people behind these client brands 🙂

The point of this thread was to share my incredible clients with you. One of the things I did this year was make a “Clients” page on my website. These brands have extracted some of my best work from me & I’m grateful.

See list of my clients here : The Best Clients

 

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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