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  • WorkshopsByNaina

8th Edition : How To Build Your Brand Online #WorkshopsByNaina 27th June 2020, Post-Workshop Notes

  • June 29, 2020
  • naina

WHAT WAS NEW IN THIS WORKSHOP

It was the first online edition. The pricing was half of the on-ground editions ( yay to minimal overheads! ) I realized that, somehow, the online edition was more exhausting than the on-ground ones.

The workshop was conducted via Zoom. It was as interactive as the on-ground ones, which was a surprise. Everyone’s video was on all the time. Participants seemed to be more well-versed with using Zoom than I was!

I was finally able to create the #GoalKyaHai Framework of How To Build Your Brand Online and share it with the participants! The 3 hour workshops is also available for the participants to stream online for 10 days after I send them an email with a link. There’s also a PDF file of the presentation that is available for viewing and 13 blog posts with almost 7,000 words as reference material. Reference material includes links to the tools I use, the Instagram accounts that I look up to as examples, ideas for content buckets, simple approach to editorial calendars, etc.

PARTICIPANTS

  • Charmi Thakral, MissBeyondBeautyByCharmi, MAke-Up Artist & Influencer
  • Hariom Seth, TaggLabs, Enabling Everyone To Create A Live Show
  • Aditi Batra, Ann Invite, Luxury Invitations, Event Stationery, Wedding Favors
  • Ruta Waghmare, Assistant Curator, Dr. Bhau Daji Lad Museum, Blog HistoriesInTanget
  • Pallavi Chandra & Diksha Saini, Glass Forest, Glass | Forms | Experiments in Home Decor, Accessories & Installations
  • Swati Puri Soni, From Living Toom To Kitchen Food Blog
  • Neha Rastogi, Founder of WordsWork Communications Consulting
  • Kanika Khetan, Founder of The KooKoo Shop, Handcrafted | Embroidered Jewellery | Statement Sarees

The workshop was 3 hours long from 11 a.m. till 2 p.m. on a Saturday. I have no idea where those 3 hours went. That has been my experience while conducting literally ALL my workshops. Sometimes, I think about how participants sit through 3 hours! We did take a break for 15 minutes in the middle – always a good idea in case someone wants to go pee, drink water, etc. I definitely need a break from all the talking.

The slide below is when we were talking about the Plan & Publish phase of the #GoalKyaHai Framework. ( For the rest of the meat, attend my next workshop! Workshops are always first announced on my newsletter. You can subscribe and stay on top of it. Since seats are limited – 10 participants only – the workshop usually sells out quick. If you have no idea who I am / what I do etc. & want to get a glimpse of how I talk / what I discuss, I also conduct FREE Webinars sometimes. These are also announced on the Newsletter and these usually sell out within the first 10 minutes of announcement. )

If you absolutely do not want to subscribe to a newsletter, you can look at my YouTube channel to get a better idea about my style of talking etc. and the kind of things I talk about.

We spent about 30-45 minutes analyzing each participant’s Instagram page. I gave feedback on the bio, links and overall images and layout of each participant’s feed. I’m chuffed to know that today morning ( Monday after the workshop ), each participant had made the suggested changes to their Instagram page! Always such a great feeling to know that participants found my feedback useful!

Since a group photograph was not possible in the conventional sense, a Zoom Group photo ( apart from the screenshot ), was in order! I will be better prepared to do this in the next workshop.

WHAT PARTICIPANTS CAN EXPECT AFTER THE WORKSHOP

  1. The 3 hour workshop video is available for streaming for upto 10 days.
  2. The presentation with the #GoalKyaHai Framework is available for viewing.
  3. 13 blog posts as reference material, which can be accessed by the participants forver.

OMG THIS WAS THE BEST WORKSHOP EDITION YET!

For honest opinions, you can always reach out to previous participants of my workshops but as far as I am concerned, there is no one ( at least in India ) that is delivering this kind of value and addressing this vast subject succinctly.

If you’ve been running an offline business for a while and have not bothered to look at the online, this workshop will help you understand what is involved and will give you a framework to get you started.

If you have been running your business online for a few months but you feel that you could do more, this workshop can help you structure your work better. Because you have your work cut out for you! Running a business AND building a brand online can be a LOT of work.

I am working on a Basics of Smartphone Photography Workshop as well. Sign up to the newsletter if you would like to know when I announce it!

I am available for one-on-one consulting video calls as well
Click here for previous editions of the workshop
Click here for Workshop product listing page

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Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

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    Dream A Little Dream At The Mary Budden Estate, Binsar, Uttarakhand.
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