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CottonWorld #CoverUp 94 #MadeInIndia

  • January 24, 2017
  • naina
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After a whole month, another edition of #CoverUp today!

Introducing you to CottonWorld – if you don’t already know about this brand. #MadeInIndia and NOT fast-fashion. You might know already that I support buying sustainable clothes that last, which means not purchasing from fast-fashion brands that employ sweat-shop labour and produce multiple collections each month with garments that barely last one wash cycle.

I also support buying local – buying Made In India when in India and Made In America when in America.

I also support buying local – buying Made In India when in India and Made In America when in America. ( I’m all cut up about American Apparel’s IP being sold off but I feel slightly better that the brand will live on as LA Apparel. Not many Made In America apparel brands left. I do sense a revival, which is great. India doesn’t have that problem except when it comes to casual wear. )

CottonWorld manufactures basic clothing that ranges from night wear ( their pyjamas and shorts are SO SOFT and comfortable ) to casual wear to formal wear. A linen skirt I purchased from their Phoenix Mills store in 2005 is still part of my wardrobe! Whenever I travel to Bombay, I pay a visit to the closest CottonWorld store and browse through everything.

In this feature, I’m focusing on my first ever semi-formal jacket purchase from this brand. I purchased t-shirts, a couple of shirts / tops and a knitted sleeveless overlay as well but more on those later.

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In my shopping bag, the store manager also dropped in a paper pouch with three seeds, which he politely asked me to plant. I had one empty plant pot remaining at the apartment, so that was great. I planted all three seeds in the same pot because I wasn’t sure any of the seeds were actually going to sprout but CW recommends you plant each seed in a separate pot. I plan to migrate any extra sprouts to the soil downstairs. Not entirely sure what tree / plant will grow. All I know is it’s going to be GREEN.

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Details of the garment. There are no pockets – just a piece of cloth stitched onto the top layer – it seems that the brand is cutting costs to keep up with the competition. I haven’t yet washed the jacket but I’m guessing it will loose shape if I’m not careful. I intend to machine-wash it but no spin cycles. Just wash cycle once and then take it out and rinse it under tap water to flush out the detergent and then hang on a hanger to dry. After which I will iron it when it’s damp so that I can maintain a stronger crease especially where the front collar folds are.

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Their garment tags are printed on paper produced using poop. Paper by El Rhino, who are “dung paper makers”, using Rhino and Elephant dung. Cute.

Guilty of placing another order while writing this blog story! I wanted to confirm the URL to the brand’s website and saw they were having a clearance sale upto 60% off and found a nice v-neck nautical-striped t-shirt for Rs. 800.

They’re still mostly old-school basic in terms of the patterns they’re using and end up catering to a slightly older customer base. Think more men and women in their late 20s and early 30s and work upwards from there. Working professionals. But they are trying to include a slightly younger crowd as well – with their modals and overlays. Can’t imagine how they’re keeping up with the fast-fashion brands that have been flooding the Indian market with cheap, not-very long-lasting garments. Clubbing the CottonWorld brand in the same category is unfair but a large part of the younger crowd shops at malls and wants a wardrobe change every couple of months if not sooner.

More practical basics that last long and help create permutations and combinations in one’s wardrobe is still a very middle-class, practical approach to building a set of clothes one can rely on for years.

It does feel like CottonWorld’s quality isn’t the same as it used to be a decade ago but it is still better than all the other fast-fashion brands in the market. That CW manages to keep its prices competitive is quite surprising. Would be interesting to find out how they’re doing business-wise. They also need to up their game online and on social media – pretty much non-existent as of now. On the advertising front, they have a campaign featuring actor Kalki Koechlin called “Adopt-A-Tree” ( which is where the three plant seeds come in ). Photograph by Rid Burman below :

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Happy to support another decent #MadeInIndia brand by shopping at their stores till then.

I’d recommend you definitely go to one of their stores once to figure out your fit – I usually wear a Medium size in most brands but at CW, I easily fit into a Small. So one trip’s worth it. Their stores aren’t everywhere in India but there is one in Gurgaon and one in Delhi ( according to one of our readers, the GK I CW store has shut and the Gurgaon Store is in the City Centre Mall ) – apart from the many in Bombay. If you’re in either of these cities, definitely check them out.

CottonWorld : Website | Instagram | Twitter | Facebook

Knit shirt under the jacket is by Thai brand AIIZ and Jeans are by Indian brand Korra Jeans. Also wore same ensemble for the #MadeInIndia #FragranceOfTheMonth with Bombay Perfumery.

 

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  • #MadeInIndia

10 Years of Pure Ghee Designs

  • naina
  • October 5, 2019
KhaosPhilos, Naina Redhu, Grassea Painting, Grassea, Original Art, Naina.co, Art by Naina, Acrylics on Canvas, Horizons, SOLD, Artwork, Contemporary Art, Geometric Abstraction, Lineation, Line Art, Lines, Colorful Art, Wearable Art, Brooches, Art Brooches, Hand Painted Brooches, Magnet Clasp, Horizons Series, Made In India, Make In India, MadeInIndia, MakeInIndia, Indian Artist, Contemporary Indian Artist, Psychedelic, Optical Illusion
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  • #KhaosPhilos
  • #MadeInIndia

My First Hand-Painted Original Art Canvas “GRASSEA” is now SOLD & I’m Releasing Commemorative Brooches to Celebrate

  • naina
  • August 16, 2019




Naina Redhu is a professional photographer & visual artist.

Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector.

Naina started her blog 16 years ago and it has evolved from writing about Creativity & Innovation, to sharing case studies about Branding & Graphic Design to finally a destination for some of the leading Luxury & Lifestyle brands as Naina writes features for these brands and photographs them.

Having traveled all over India as a child ( the advantage of having a father serving in the Indian Army ), she is also well-traveled across Europe ( Austria, Switzerland, Netherlands, Italy and France ), Asia ( Bhutan, Sri Lanka, Thailand, and Vietnam ), America ( New York, Los Angeles and San Francisco ), and Canada.

Naina has her own podcast called The Naina Redhu Experience, where she talks about the business and professional aspects of photography, blogging and influencer marketing in India.

Her abstract art, under the KhaosPhilos label can be shopped on the Naina.co online store and she is available for bespoke commissions as well.

"The New Rules of Online Brand Building", Naina's on-ground workshop, recently wrapped up its 7th Edition. Launched in 2018, "Workshops By Naina" is going to be seeing more editions across the country & online.

Naina is also available for hire as a Speaker. She has been invited as a Keynote Speaker at a blogging conference and also speaks about the business of photography in India.

Always learning & evolving online, she has presence across several online spaces including Twitter, Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok and her podcast can be found on all podcast channels and apps.

#EyesForLuxury
  • janavi india, jyotika jhalani, naina redhu, LMIFWSS21, FDCI, Shaurya Athley, aprajita puri, janavi love, fdci goes digital, talisman, handcrafted, made in india, cashmere, shawls, luxury cashmere, eyesforluxury, madeininda, cashmere, kiera chaplin, spectaculars, eyeforfashion, fashion week, india fashion week, lotus india fashion week 2020, fdci fashion week 2020
    Talisman by Janavi India #LMIFWSS21 : Evil Eye Luxury Cashmere Collection
    • October 18, 2020
  • midsummer jardin, hand-painted jacket, impressionist, pointillism, impressionism, post-impressionism, contemporary art, khaosphilos, wearable art, wear a painting, wear art, made in india, make in india, madeinindia, makeinindia, wearableart, wearart, wearapainting, khaos philos, naina redhu, naina.co, naina, indian artist, art on garments, painted jacket, painted blazer, flower garden, midsummer garden, artist's garden, monet, seurat
    Midsummer Jardin : More About My First Hand-Painted Jacket #KhaosPhilos
    • May 31, 2020
  • bmw, eyesforluxury, automobiles, automobile brand, bayerische motoren werke ag, german company, german automobile, bmw 8 series gran coupe, the8, luxury grand tourer, four door, thegentlemanconnoisseur, nainaxbmw, india art fair, bmw at the india art fair, bmwatiaf, indiaartfair2020, new delhi, lifestyle photographer, luxury photographer, car, automobile photographer, art photographer, art fair, naina redhu, naina, naina.co
    BMW at the India Art Fair 2020 #EyesForLuxury #BMWAtIAF
    • February 22, 2020
#KhaosPhilos Art Label
  • wearable art commission, art commission, contemporary art, brooch commission, william grant and sons, hendricks gin, cucumber and rose, rose and cucumber, artist, original art, certificate of authenticity, gin brand, roses, cucumbers, naina redhu, naina.co, khaosphilos, madeinindia, handmade, hand-painted, circular canvas, round brooch, magnet clasp, artist commission, painting commission
    #WearableArt Brooches Commission for Hendrick’s Gin
    • April 19, 2021
  • brooch, magnet clasp, hand painted, hand cut, acrylics on wood, original painting, one of a kind, independent artist, made in india, spring drip, naina redhu, khaosphilos, handmade, handcrafted, single artisan
    “Spring Drip” Art Series of Brooches #WearableArt
    • February 11, 2021
  • The “NUANCE” Wearable Art Series of Brooches Made From Hand-Cut Paint
    • November 26, 2020
Social Links
Products In The Shop
  • Brooches (97)
    • 2 Inches Diameter (41)
    • 2.5 Inches (39)
    • 3 Inches Diameter (15)
    • Oil (1)
    • Sculptural (53)
  • Collections (134)
    • ALIVE (6)
    • Benches (5)
    • DOTS (17)
    • HORIZONS (23)
    • IN TIME (16)
    • METALS (20)
    • NUANCE (8)
    • Paper 2018 (20)
    • Spring Drip (6)
    • The Early Experiments (18)
  • Garments (14)
    • Caps (2)
    • Masks (11)
  • Original Paintings (38)
    • On Canvas (16)
    • On Paper (20)
  • Prints (32)
    • Paintings (22)
    • Photographs (9)
    • Posters (1)
  • SOLD (53)
  • Uncategorized (21)
  • Workshops (3)
Your Cart
#EyesForDestinations
  • narendra bhawan bikaner, narendra bhawan hotel, bikaner luxury hotel, naina redhu, holi 2021, narendra bhawan, siddharth yadav, swimming pool, traveller's table, suryagarh, private haveli, private pool, suryagarh jaisalmer, holi celebrations, bikaner railway station, gurgaon railway station, bikaner to gurgaon by train, gurgaon to bikaner by train, pranay baidya, duck salad, eyesfordestinations, eyesforluxury, india, rajasthan, eyesforrajasthan, eyesforindia, rajasthan tourism
    A Rajasthan Holi, 2021
    • April 7, 2021
  • narendra bhawan bikaner, narendra bhawan, eyesforrajasthan, eyesfordestinations, bikaner, rajasthan, travel photogapher, nainaxnarendrabhawan, best boutique hotel in india, indian boutique hotel, narendra bhawan india, narendra singh, naina redhu, naina, lifestyle photographer, travel blogger
    The Nine Stages of Experiencing Narendra Bhawan Bikaner
    • December 17, 2020
  • bhairon vilas, bikaner, hotel bhairon vilas, dive bar bikaner, dive bar, narendra bhawan bikaner, rajasthan, eyesfordestinations, eyesforrajasthan, rajasthan photographs, travel photographer, bikaner photographs, bikaner bar
    The Dive Bar at Bhairon Vilas, Bikaner
    • December 9, 2020
ART SHOP
  • Cucumber & Rose, 2021, 2.5 Inches ₹5,000.00
  • Repeatedly Relentlessly Resourceful, 2021, 64 Inches in Diameter, Hand-Painted Acrylics on Stretched Canvas ₹1,920,000.00
  • Fragrant Flames, 2021, 16x16 Inches Acrylics on Canvas ₹152,832.00
  • Savannah Cloud, 2021, 16x16 Inches Acrylics on Canvas ₹152,832.00
  • Lipstick Hot And Pink, 2018 #TheEarlyExperiments ₹5,000.00
  • Lipstick Orange And Pink, 2018 #TheEarlyExperiments ₹5,000.00

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